1. Kroger offers affordable Easter meals under $6 per person. 2. The promotion enhances family gatherings, reinforcing customer engagement. 3. Kroger provides $600 in weekly savings via digital coupons. 4. The Boost membership can save customers up to $1,100 annually. 5. Kroger emphasizes strong customer connections and affordability.
The affordability initiative aligns with consumer trends toward budget-friendly shopping, similar to past successful promotions that boosted sales. Historical consumer responses to special offers often result in increased traffic and sales figures for Kroger.
The article highlights Kroger's focus on affordability and customer service, directly impacting consumer perception and potential sales, particularly during holiday seasons when family meals are prioritized.
The Easter meal promotion is seasonal, impacting sales immediately as families prepare for holiday gatherings. Similar past promotions have resulted in short-term spikes in sales during holidays.
CINCINNATI, April 7, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced it is making Easter more affordable with a holiday meal that includes all the staples for less than $6 per person. Complete with ham, sides and dessert families can enjoy the day without skipping their seasonal favorites.
Kroger is making Easter more affordable with a holiday meal that includes all the staples for less than $6 per person.
“At Kroger, we make it easy to connect over food from simple weeknight dinners to family gatherings for Easter,” said Mary Ellen Adcock, Kroger Executive Vice President and Chief Merchant and Marketing Officer. “That means everyday low prices on the items that matter most to our customers and keeping holiday staples affordable, ensuring families can enjoy special moments with a meal that brings them together.”
For holiday hosts looking for more Easter inspiration, Kroger recommends strolling down The Fresh Lane, the retailer's blog, featuring fresh recipes and DIY ideas including:
Customers stocking their baskets can find all the essentials at Kroger, including Easter must-haves like decorating kits and supplies, seasonal candy, gift cards and more at Kroger.com or on the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, Kroger is where big flavor meets big savings.
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Customers can shop Kroger in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the membership that can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery.
* Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.
** Eligible subs only. Restrictions Apply. See retailer site for details.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
SOURCE The Kroger Co.