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Get Ready to Pass GO: MONOPOLY Game at McDonald's Returns with More Chances to Win

1. McDonald's MONOPOLY game returns Oct. 6, enhancing customer engagement. 2. New digital game pieces will be available alongside traditional ones. 3. Over 30 menu items are eligible for the game participation. 4. Prizes range from free food to $1 million cash winning opportunities. 5. Promotional strategy aims to attract both new and returning customers.

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Why Bullish?

The return of a popular promotion like MONOPOLY may drive sales. Previous similar promotions resulted in increased foot traffic and revenue.

How important is it?

The promotional event is significant as it could greatly enhance customer interaction and spending. Its historical success indicates potential higher earnings during the event.

Why Short Term?

The impact is likely to be felt immediately during the promotional period. Promotions typically boost sales in the short run, as seen historically.

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Download the McDonald's app to peel, collect, play starting Oct. 6 , /PRNewswire/ -- Hold on to your top hats... the iconic MONOPOLY® Game at McDonald's is making a comeback in the U.S. for the first time in nearly a decade. Starting Oct. 6 for a limited time*, fans across the country can rediscover the thrill of the peel—with new twists like digital game pieces when ordering select items using the app alongside the classic game pieces customers know and love on select menu items. Whether you're a seasoned veteran or a first-time player, we're giving fans even more ways to play in the McDonald's app... because two chances to win are always better than one. Starting Oct. 6 for a limited time*, fans across the country can rediscover the thrill of the peel—with new twists like digital game pieces when ordering select items using the app alongside the classic game pieces customers know and love on select menu items. There are more than 30 eligible menu items across our breakfast, lunch, and dinner menus – including fan favorites like the Quarter Pounder® with Cheese, Egg McMuffin®, large fries, and more. All you have to do is order your faves from the MONOPOLY at McDonald's menu, then peel and play – using the app to collect your property pieces and redeem any prizes you win – like dream vacations, a new ride, and more. Each game piece also earns you a Bonus Play for a second chance to win in the app...with the opportunity to win everything from free food to a $1 million cash prize! "Our fans have been clamoring for the return of MONOPOLY at McDonald's, and we're thrilled to bring it back with a modern, digital spin," said Alyssa Buetikofer, Senior Vice President, Chief Marketing and Customer Experience Officer of McDonald's USA. "This game is a core memory for so many customers, and we're excited that those memories can now be shared across generations." How to Play MONOPOLY at McDonald's 1.    REGISTER: Download the app, opt in to Rewards and register for the Game. Pre-register between Sept. 29 and Oct. 5 and get 500 bonus MyMcDonald's Rewards points (so you're basically already winning).2.    ORDER YOUR FAVES: Starting Oct. 6, registered players can order select menu items and get a game piece to play. Some items get you a physical piece (e.g., on the side of your large fry box); others get you a digital piece right on your phone, when you order in the app or use your Reward code.  Check out the app for a complete list of eligible menu items. No purchase is necessary to play. See below for details on how to play without purchase.*3.    PEEL FOR PRIZES OR PROPERTIES: There are two ways to get in on the fun this time around! Physical game pieces: Peel from packaging, then scan in the app to reveal your prize or collect a digital property piece. Digital game pieces: When you earn a digital game piece, you can "peel" directly in the app to reveal if you're an instant winner or to collect your digital property piece. 4.   In both cases, be sure to play the bonus game in the app for a second chance to win through Nov. 2.  Winning Never Tasted This GoodThere are more than 30 eligible menu items across our breakfast, lunch, and dinner menus – including fan favorites like the Quarter Pounder® with Cheese, Egg McMuffin®, large fries, and more! With an amazing pool of prizes, someone's bound to win – why not you? Collect property pieces for a chance at epic prizes such as 1 million American Airlines AAdvantage® miles, a $50,000 Vacation to a MONOPOLY GO! Location** or a $10,000 Lowe's Shopping Spree. Play the Bonus Play through Nov. 2 for a chance to win prizes like a 2026 Jeep® Grand Cherokee Limited and exclusive experiences from The Coca-Cola Company. One lucky player could even win $1 million cash. Of course, there are free food prizes aplenty, including favorites such as the Bacon, Egg & Cheese Biscuit, Double Cheeseburger and Snack Wrap®. You could also win MyMcDonald's Rewards points to use towards even more free food. For more information, full prize list, and official game rules, go to playatmcd.com."MONOPOLY has been a cornerstone of play for nine decades, bringing families and friends together for fun and connection. This iconic promotion captures that same spirit," said Brian Baker, Senior Vice President, Board Games, NERF and PLAY-DOH at Hasbro. "Fans have been eagerly awaiting its return — and we can't wait for them to experience the unforgettable excitement that MONOPOLY at McDonald's delivers."Don't just dream of MONOPOLY Money—come play for the real thing. The next big winner could be you! *No purchase necessary. Purch. will not improve chances of winning. Monopoly Game at McDonald's open to residents of 50 US/DC 18+, opted in to Rewards & registered for Game in the McD's App. Ends 11:59:59 p.m. local time (LT) 11/2/25 while Game Pieces last. Get Game Piece with elig. item while supplies last. Some elig. items have physical Game Piece; some earn a digital Game Piece in App. Digital Game Piece earned ONLY IF you 1st register for Game BEFORE ordering elig. item via mobile or using Rewards code. To play without a purchase, request a Game Piece at amoe.playatmcd.com. Deadline to play any Game Piece: 11:59:59 p.m. LT 11/23/25, BUT Bonus Play game ends 11:59:59 p.m. LT 11/2/25. Subj. to Official Rules in participating restaurants, the App, and at playatmcd.com. See rules for eligibility/entry/prizes & ARVs/odds of winning/prize claim deadline. 1:5 odds to win at Game outset, mostly food prizes. Prizes diminish & odds change as prizes won. Odds of winning Bonus Play prize based on time of in-App play. Max 10 plays/day (based on ET). Void where prohib. Sponsor: McDonald's USA, LLC, 110 N. Carpenter St., Chicago, IL 60607.Snack Wrap® ARV: $2.99. Biscuit Breakfast Sandwich ARV: $2.79-$4.78. Double Cheeseburger ARV: $2.77. Collect to Win: (5) 1M American Airlines AAdvantage® miles prizes, ARV: $24,700. (6) Monopoly GO! trip-for-4 prizes to a select Monopoly Go!-themed destination, ARV: $50,000. See rules for restrictions. (25) $10,000 Lowe's shopping spree prizes, awarded as Lowe's gift cards. Bonus Play: (5) 2026 Jeep® Grand Cherokee Limited prizes, ARV: $52,475. Color & other details may vary. (1) $1,000,000 cash prize. Payable $50,000/yr for 20 yrs., no interest. (27) Coca-Cola Experience for 2 prizes. Experiences vary. ARV: $3,200-$43,000. See rules for experience details + restrictions (incl. travel dates/age reqs., where appl.). American Airlines and AAdvantage® are trademarks of American Airlines, Inc. All rights reserved. Lowe's and Gable Mansard Design are registered trademarks of LF, LLC. Jeep is a registered trademark of FCA US LLC. © 2025 The Coca-Cola Company. "Coca-Cola" is a registered trademark of The Coca-Cola Company.**A destination featured in Scopely's mobile game MONOPOLY GO! (e.g., Paris, Maui, and Tokyo) McDonald's USA McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500 U.S. restaurants are owned and operated by independent franchisees. For more information, visit www.mcdonalds.com, and follow us on social: X, Instagram,TikTok and Facebook. About MONOPOLY 2025 marks 90 years of MONOPOLY in the market, and Hasbro is celebrating its iconic legacy all year long. As the world's favorite family game brand, with over one billion players in 114 countries, MONOPOLY is more than just a game – it's a global phenomenon. Known for its timeless fun, strategy, and friendly competition, MONOPOLY invites consumers across generations to step into a world where opulence and villainy collide, and all is fair in the race for riches. With a growing list of 300+ culturally relevant editions and new ways to play – from in-person experiences to digital platforms, casino games and more – there's truly a MONOPOLY for everyone.  About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.    Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.   For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. Media contact: McDonald's USA[email protected] SOURCE McDonald's WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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