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GLIDDEN Brand Refreshes Walmart Paint Aisle With New Products

1. Walmart launches new Glidden paint products for DIY projects. 2. Cool Surface technology limits temperature for outdoor applications. 3. Glidden introduces easy-to-use color selection tools and kits. 4. New paint applicators enhance the shopping experience for customers.

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Why Bullish?

Walmart's introduction of Glidden products may drive increased foot traffic and sales. Historically, successful product launches in Walmart have boosted sales visibility.

How important is it?

Given the current trend of home improvement, these new offerings can enhance Walmart's market position. The article indicates a focus on quality and affordability, appealing to budget-conscious consumers.

Why Short Term?

The new products are likely to attract immediate customer interest, especially in peak DIY seasons. Past launches often show a quick uptake in sales within weeks.

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-From caulking to paint and applicators, DIYers have one-stop shopping for every home project CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--GLIDDEN® paint is transforming the paint aisle at Walmart with new products. A lineup of new paints, colors and caulking have rolled out to make it simple for DIYers to find quality supplies to complete any project.From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact.Share In addition, shoppers can find updated color centers at their local Walmart stores. New color selection tools, Glidden paint’s GRAB-N-GO® color offerings and an updated palette make finding the “just-right color” for any project easier than ever. “From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact,” said Rachel Kracht, Senior Marketing Manager, Glidden paint. “With the launch of our new Glidden products and colors, do-it-yourselfers (DIYers) can easily find everything they need in one store to completely transform their spaces. Walmart shoppers will see that it’s possible to find high-quality, great performing paint products that fit within their project aspirations and their budgets.” “We know that shoppers are looking for the products, colors and tools that make their home projects easier to envision and complete. We worked closely with Walmart to ensure the paint aisle has all the project essentials a DIYer needs from start to finish,” continued Kracht. Glidden paint’s new product offerings include: Cool Surface Porch & Floor interior and exterior paint: This durable, scratch resistant product offers COOL SURFACE TECHNOLOGY® paint, limiting surface temperature by up to 20%*. The technology helps porches, patios, pool decks and walkways to stay cooler and feet and pet paws to stay happier on hot summer days. Cool Surface Porch & Floor paint is available in three popular Grab-N-Go colors: Steel Grey, Summer Suede and Clay Court. Cabinet, Door & Trim interior and exterior enamel: Providing a hard, durable finish for high-touch surfaces, this 100% acrylic paint rapidly bonds to hard-to-paint surfaces and is dry to the touch in 20 minutes. Painted doors are stick-free after one hour. Available in semi-gloss sheen quarts, Grab-N-Go colors include Black, White and Silent Smoke. Painter’s Caulk Pro and X-Stretch: Two new varieties of paintable caulking are available to round out project needs. Painter’s Caulk Pro is ideal for windows, doors, trim and baseboards and offers excellent adhesion, a flexible and durable waterproof seal and is mold and mildew resistant. Meanwhile, exceptionally durable Painter’s Caulk X-Stretch provides extreme elasticity for use on windows, doors, trim, baseboards, crown molding and siding. Both products are available in white and clear. Product expansions: New sizes and colors are available in Glidden paint’s convenient Grab-N-Go lineup, providing shoppers paint already tinted to the most popular colors right on the shelf. New paint applicators, including rollers, paint brushes and easy to grab painting kits have also hit Walmart shelves to ensure you can buy all you need for your project in one trip. To learn more about the new Glidden paint project offerings at Walmart, visit Walmart.com/GliddenPaints. The Glidden brand is part of The Pittsburgh Paints Company, a leading producer of interior and exterior paints, stains, caulks, repair products, adhesives, and sealants for homeowners and professionals in the United States and Canada. About The Pittsburgh Paints Company With 150 years of product innovation, Pittsburgh Paints Co.’s portfolio includes some of the industry’s most iconic and respected brands: GLIDDEN®, OLYMPIC®, PITTSBURGH PAINTS & STAINS™, LIQUID NAILS®, Manor Hall™, HOMAX®, TRUEFINISH™, MULCO™, FLOOD®, DULUX® (in Canada), and SICO™. Products are available at THE HOME DEPOT®, WALMART®, MENARDS®, LOWE’S®, independent retailers, and 750+ PITTSBURGH PAINTS CO. company stores. Pittsburgh Paints Co.’s headquarters is in Cranberry Township, Pennsylvania, located 20 minutes northeast of Pittsburgh, Pennsylvania. Learn more at pittsburghpaintsco.com and follow us on LinkedIn. *Limits hot weather surface temperature spikes of pedestrian and vehicular horizontal concrete surfaces when compared to products of similar color without Cool Surface Technology paints. Temperature containment may differ due to color, ambient temperature and time of day. Cool Surface Technology, Flood, Glidden, and Olympic are registered trademarks and Manor Hall, Pittsburgh paints & Stains, Sico, and Truefinish are trademarks of The Pittsburgh Paints Co. Homax and Liquid Nails are registered trademarks of A-Paint Specialty, Inc. Grab-N-Go is a registered trademark of PPG Industries Ohio, Inc. used under license by The Pittsburgh Paints Co. Dulux is a registered trademark of AkzoNobel and is licensed to The Pittsburgh Paints Co. for use in Canada only. Mulco is a registered trademark of AkzoNobel. The Home Depot is a registered trademark of Home Depot Product Authority, LLC. Walmart is a registered trademark of Walmart Apollo, LLC. Menards is a registered trademark of Menard, Inc. Lowe's is a registered trademark of Lowe's, Inc. More News From The Pittsburgh Paints Company

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