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Global Payments Introduces New Brand Identity

1. GPN unveiled a bold new brand identity and logo. 2. The rebranding aligns with the launch of the new POS platform, Genius. 3. The unified brand strategy aims for market clarity and streamlined operations. 4. CEO highlights focus on innovative solutions and customer needs. 5. The new logo symbolizes forward momentum and precision.

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Why Bullish?

The brand refresh and new product launch could improve market perception. Historical evidence shows that rebranding often increases customer engagement and sales.

How important is it?

The rebranding efforts and new product could significantly attract customers and investors. This initiative reflects a strategic pivot that may resonate positively in a competitive market.

Why Short Term?

Immediate customer reactions to the brand refresh and POS platform but long-term effects depend on adoption rates. Similar cases reveal short-term boosts from successful product launches.

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-Brand refresh signals transition from family of brands to unified global identity ATLANTA--(BUSINESS WIRE)--Global Payments Inc. (NYSE: GPN), a leading worldwide provider of payment technology and software solutions, introduced an updated visual identity and logo that features a bolder and brighter look.The new brand was unveiled in connection with the release of Genius, the company’s new POS platform that unifies Global Payments POS products into an all-in-one, intuitive and highly configurable solution.Share This brand evolution marks a new era at Global Payments in which its businesses and solutions will go to market under a common brand, reflecting the company’s more focused and streamlined strategy that promotes clarity in the market about who the company is and what it does: Provide innovative commerce enablement solutions to businesses worldwide. Global Payments is also introducing a new rally cry – Already on it. – that embodies its focus on anticipating customer needs as it delivers market leading commerce enablement solutions to merchants worldwide. “Our new look reflects the essence of our business transformation, having unified our operating model globally so that we can go to market as a single business under a common brand,” said Cameron Bready, CEO of Global Payments. “We are incredibly proud of the work we have done to position our company for ongoing success, pivoting to a more focused, nimble business delivering innovative solutions and exceptional service as we live out our Already on it rally cry.” The new brand was unveiled in connection with the release of Genius, the company’s new POS platform that unifies Global Payments' POS products into an all-in-one, intuitive and highly configurable solution. The new logo features an arc and ping above the “g,” symbolizing Global Payments’ forward momentum and precision. It builds on the equity of the preceding version while introducing an evolved, unified aesthetic that reflects the company’s transformation. To experience the refreshed brand look, view this video. About Global Payments Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our customers globally. Our technologies, services and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world. Headquartered in Georgia with approximately 27,000 team members worldwide, Global Payments is a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. For more information, visit company.globalpayments.com and follow Global Payments on X , LinkedIn and Facebook. More News From Global Payments Inc.

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