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Global Report Surveying 40,000 People Finds Live Music Is the World's Favorite Form of Entertainment

1. Live music has surpassed sports and film as top entertainment choice. 2. 39% prefer live music over other forms of entertainment. 3. Concerts drive tourism and local economic growth significantly. 4. Fans prioritize real experiences, valuing them over virtual interactions. 5. Live music now shapes economies and cultural identities globally.

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Why Very Bullish?

The report highlights a significant cultural shift towards live music, which promotes higher ticket sales and event attendance, enhancing LYV's revenue prospects. Similar trends in previous years have often led to upward stock momentum for entertainment companies.

How important is it?

The findings of the report reinforce LYV's leadership position in a rapidly growing segment of the entertainment industry, indicating high public interest can translate into increased sales and profitability.

Why Long Term?

The shift in consumer preferences towards live music indicates sustained demand, which bodes well for LYV's future earnings and growth potential as the trend is expected to increase over the coming years.

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Live Nation's "Living for Live" report spans 15 countries and reveals why live music now outranks sports, film, and streaming — and how fandom is reshaping culture, connection, and economies worldwide. , /PRNewswire/ -- Live Nation, the global leader in live entertainment, today released Living for Live — its largest global report to date — revealing that live music has overtaken sports, film, and even sex as the world's top form of entertainment.Based on a survey of 40,000 people across 15 countries, the report captures a powerful shift in how people spend their time, express their identities, and connect with others through live experiences. Introducing Living for Live, Live Nation's global report on the state of fandom. "This report confirms what we're seeing on the ground everywhere," said Russell Wallach, Live Nation's Global President of Media and Sponsorship. "Live music isn't just growing, it's shaping economies, influencing brands, and defining culture in real time. Fans have made live the heartbeat of global entertainment, and it's now one of the most powerful forces driving connection and growth worldwide." Fans Choose Concerts as the World's #1 EntertainmentNearly 4 in 10 people globally (39%) say if they could only choose one type of entertainment for life, they'd choose live music — ranking it above movies and sports. When faced with an even starker choice, 70% said they'd rather see their favorite artist live than have sex. Fans Go to Shows to Show Who They AreFor 85% of fans, music defines who they are — and for 84%, live experiences give them the most life. What they wear, share, and experience at concerts has become part of how they express themselves and connect with others. Concerts Are the New Life MilestonesFans save, plan, and even commemorate concerts permanently – 75% say they plan their calendars early around shows, one in four have gotten a temporary or permanent tattoo to mark a live music memory, and nearly 80% say concerts bring their family closer together. Global Stages, Global FansFans are proving that music speaks every language. In 2024, they traveled 40 billion miles for concerts — equal to 83,000 trips to the moon — with 71% of people globally listening to artists outside their native tongue and 84% saying live music unites across borders. When Fans Move, Economies MoveNearly six in ten fans travel for shows yearly, creating ripple effects across hotels, restaurants, and retail. From stadium tours to festival weekends, concerts have catalyzed tourism and local economic growth. Fans Crave Real ExperiencesIn an age of digital saturation, 93% of fans say they attend shows because they crave real experiences over virtual ones, and 80% would rather spend money on experiences than things. For most, concerts remain the most emotionally charged shared experience on earth.Live music has become a central driver of global culture — the place where attention, loyalty, and influence meet. What was once entertainment is now infrastructure, and the next decade of culture will be built live.To explore Living for Live and its nine key global fan trends, visit livingforlive.com. Sources: Live Nation Living for Live Global Study 2025. Findings based on a sample of 40,000 respondents 18–54 across 15 countries. Live Nation Custom Global Study, 2025. Findings based on a sample of 1,000+ heavy social media users 18+ across 8 countries. ABOUT LIVE NATION ENTERTAINMENTLive Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visitwww.livenationentertainment.com.SOURCE Live Nation Entertainment

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