Grab an Energy Drink With Your Burger. Why McDonald’s and Others Are Big on Beverages. - Barron's
1. Fast-food chains, including MCD, focus on beverages for growth amid sales struggles. 2. MCD plans to test new drinks in 500 U.S. locations, targeting Gen Z customers. 3. Customers increasingly favor beverages, which offer higher profit margins than food. 4. Sales trends are improving due to aggressive promotions and value deals. 5. Competition in the beverage sector could impact MCD's core food customer base.