1. Gray Media launches 'We the People' storytelling project for America 250 anniversary. 2. The initiative connects national history to local experiences through original content. 3. Gray Media serves 37% of U.S. TV households with top-rated local stations. 4. Multimedia coverage will expand through July 4, 2026, enhancing community engagement. 5. Project aims to foster a sense of American identity and local pride.
FAQ
Why Bullish?
Gray Media's strong community engagement and content diversification may drive viewership and revenue growth, mirroring past successful initiatives that boosted ad revenues.
How important is it?
The storytelling initiative strengthens local engagement, critical for a media company like GTN to maximize ad revenues and enhance viewer loyalty.
Why Long Term?
Sustained visibility through ongoing storytelling may enhance brand loyalty and ad revenue, similar to previous long-term projects enhancing market presence.
Gray Media Launches "We the People" Initiative to Mark 250th Anniversary of America
ATLANTA, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Gray Media, Inc. (NYSE: GTN) has announced a nationwide storytelling project titled "We the People" to commemorate the 250th anniversary of the United States. This initiative aims to connect local stories and historical themes with the broader narrative of American history, highlighting the contributions of communities from coast to coast.
Telling America’s Story, One Community at a Time
The "We the People" initiative is being executed by Gray newsrooms in all regions of the country, including various states from Florida to Maine, and Nevada to Hawaii. Through this project, Gray seeks to showcase shared American values of courage, sacrifice, resilience, and innovation.
Key Themes and Stories
- Foundations of Freedom and Democracy: Stories include volunteers in Vermont restoring Revolutionary War gravestones and reenactments near Fort Ticonderoga.
- Service, Sacrifice, and Military History: Features on veterans from significant conflicts, including a centenarian Navy veteran from Nebraska.
- Civil Rights and Justice: Highlighting the legacy of Sen. Bob Dole and the impact of the Americans with Disabilities Act 35 years on.
- Culture and Innovation: Documentation of milestones like the first U.S. auto race and explorations of music and art in Tennessee.
- Local Landmarks, National Legacy: Comprehensive tours of historic sites like League Park in Cleveland and the Parthenon in Nashville.
Community Engagement and Historical Reflection
Gray Media's Executive Chairman, Hilton Howell, emphasized the value of community in understanding the nation's narrative. “As we approach this milestone, we want our communities to see themselves in the history of the United States,” Howell stated. The local storytelling reflects how "We the People" continues to define America through various unique experiences and contributions.
Ongoing Coverage and Accessibility
Gray's America 250 coverage will persist through July 4, 2026. This ongoing project will be available across multiple platforms—broadcast, digital, and streaming—allowing audiences to engage with a rich library of local stories intertwined with the nation’s 250-year journey.
About Gray Media
Gray Media, Inc. (NYSE: GTN) is a leading multimedia company based in Atlanta, Georgia. It is the largest owner of top-rated local television stations across 113 markets in the U.S., impacting about 37% of American television households. The company's diverse portfolio includes 78 markets with the top-rated station and provides digital marketing strategies through Gray Digital Media.
Contact Information
For more information, contact Sandy Breland, Executive Vice President and Chief Operating Officer, at 404-266-8333.