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Grocery Outlet Announces Winners of Free Groceries for Life Sweepstakes

1. Grocery Outlet held a 'Free Groceries for Life' sweepstakes for customers. 2. Two grand prize winners received groceries valued at $240,000 each. 3. The sweepstakes ran from January 8 to March 31. 4. Grocery Outlet aims to enhance customer experience and loyalty. 5. The company operates over 530 stores across multiple U.S. states.

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FAQ

Why Bullish?

Promotions like this can boost customer engagement and sales, enhancing brand loyalty. Historically, successful promotions lead to increased foot traffic and media buzz, positively impacting stock performance.

How important is it?

This event enhances customer loyalty and brand visibility, likely leading to higher sales. Such promotional activities can also attract media attention, which is favorable for stock performance.

Why Short Term?

The immediate buzz from the sweepstakes can lead to short-term increases in sales and customer visits. However, the long-term impact will depend on ongoing engagement strategies and market conditions.

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Westminster and Hidden Valley Lake, Calif. shoppers named grand prize winners, each receiving winnings valued at $240,000 April 28, 2025 08:30 ET  | Source: Grocery Outlet, Inc. EMERYVILLE, Calif., April 28, 2025 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) ("Grocery Outlet" or “the Company") today announced the winners of its Free Groceries for Life sweepstakes, which offered customers the chance to win a range of prizes, including a lifetime of free groceries. “At Grocery Outlet we pride ourselves on being in our customers’ corner to give them the very best deals and shopping experience every single day,” said Jason Potter, Grocery Outlet Chief Executive Officer. “The Free Groceries for Life sweepstakes was an example of that, providing our shoppers a life-changing opportunity. I congratulate the winners and extend my thanks to the team and store operators who made this sweepstakes a success.” The grand prize winners, Michaele Webster of Hidden Valley Lake, California, and Annette Baker of Westminster, California, were surprised with celebrations at their local Grocery Outlet locations to notify them that they’d won the sweepstakes. You can see their viral surprise videos here. "When I saw the commercial for Free Groceries for Life, I thought to myself, 'Why not me?,'" Baker said. "I couldn't believe it when I got the call and found out I'd actually won! This sweepstakes is making a huge difference in my family's life, and I'm grateful to Grocery Outlet for making it happen." “Annette is one of our valued customers at Grocery Outlet, and I’m so thrilled we were able to award her with Free Groceries for Life,” said Mitchell Velazquez, independent operator at the Westminster store. “A lifetime of groceries is no small prize. I’m grateful to the Grocery Outlet team that made this sweepstakes possible for our loyal customers.” The sweepstakes ran from January 8 through March 31. Grocery Outlet randomly selected 32 winners from all eligible entries to win a range of prizes, including the two grand prize winners who will receive free groceries for life (valued at $240,000). Grocery Outlet also selected 10 people to win free groceries for a year (valued at $6,000) and 20 people to win free groceries for a month (valued at $500). About Grocery Outlet Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently operated stores. Grocery Outlet and its subsidiaries have more than 530 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Maryland, Nevada, North Carolina, New Jersey, Georgia, Ohio, Alabama, Delaware, Kentucky and Virginia. INVESTOR RELATIONS CONTACT:Christine Chen(510) 877-3192cchen@cfgo.com MEDIA CONTACT:Layla Kasha(510) 379-2176lkasha@cfgo.com 

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