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Haider Ackermann Ignites Summer Heat With His Second ‘Snow Goose by Canada Goose' Capsule

1. Canada Goose launches new seasonal capsule by Creative Director Haider Ackermann. 2. The campaign aims to reimagine the brand's performance legacy with modern design.

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Why Bullish?

The launch of a new capsule can create hype and consumer interest, boosting sales. Similar past campaigns have led to increased brand visibility and stock performance.

How important is it?

The new product's market reception is crucial for Canada Goose's future growth strategy, which impacts investor sentiment. High-profile collaborations may enhance brand image and attract new customers.

Why Short Term?

Initial consumer response and sales figures from the campaign will affect stock performance quickly. Historical data shows product launches typically impact stock prices within a few weeks.

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TORONTO--(BUSINESS WIRE)--Today, Canada Goose unveils the second seasonal capsule from Creative Director Haider Ackermann. Designed under the brand's heritage label, Snow Goose, the capsule launches with a global campaign shot by Willy Vanderperre, for the second season, and features model Lara Stone, alongside a dynamic cast of multidisciplinary talent. As evident throughout the campaign, Ackermann reimagines the performance legacy of Canada Goose with a modern, boundary-pushing spirit. Codes.

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