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Hailey Bieber's Rhode brand to increae E.l.f. revenue by $200 million this year, CEO says

1. E.l.f. expects Rhode to boost annual sales by $200 million. 2. Rhode's launch in Sephora is the biggest in North America ever. 3. E.l.f. revenue missed estimates but earnings beat expectations. 4. Tariff impacts are projected to moderate in upcoming quarters. 5. The company foresees revenue growth, but below analyst expectations.

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FAQ

Why Bullish?

The strong potential revenue increase from Rhode acquisition could enhance E.l.f.'s market position. Past successful acquisitions illustrate positive stock performance following growth metrics.

How important is it?

The acquisition of Rhode represents a significant growth initiative that can substantially influence E.l.f.'s revenue outlook, making this information very relevant.

Why Short Term?

The immediate sales boost from Rhode would likely reflect quickly in ELF’s performance, while longer-term benefits depend on sustained growth.

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