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Hasbro Is 'Playing to Win' at 2025 Toy Fair® With a Slate of New Product Reveals, Entertainment Announcements and Premier Collaborations

1. Hasbro to showcase new toy lines at the Toy Fair in 2025. 2. New collaborations and game releases may enhance Hasbro's market position.

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Why Bullish?

The introduction of innovative IPs and popular collaborations suggests future revenue growth, comparable to past successful launches of iconic brands.

How important is it?

New product launches and collaborations can significantly influence market perceptions and sales performance, critical for Hasbro's growth strategy.

Why Long Term?

These upcoming products may strengthen Hasbro's brand portfolio, leading to sustained sales increases over the long term.

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MATHASDIS
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, 2025) to reveal an extraordinary lineup of announcements. The trade show officially unveils new IPs like Nano-mals, a stylish new PLAY-DOH BARBIE collection from Hasbro's licensing collaboration with Mattel, all-new games like CONNECT 4 Frenzy, MONOPOLY App Banking, MONOPOLY Expansion Packs, MONOPOLY CLASSIC BOARD refresh, and REBOUNCE, al.

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