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Hasbro Wins The Toy Foundation's 2025 Toy of the Year (TOTY) Award

1. Hasbro's Transformers One figure won Action Figure of the Year award. 2. The recognition could boost brand visibility and sales.

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FAQ

Why Bullish?

Award recognitions historically correlate with increased sales. For instance, Hasbro’s prior awards often resulted in higher demand.

How important is it?

The award enhances brand reputation, likely attracting more consumers. Historical trends show awards often lead to market buzz.

Why Short Term?

Immediate positive attention could drive quick sales spikes. Similar product launches showed quick revenue uplifts after awards.

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MATDIS
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure that converts between four different modes, inspired by the iconic character in Paramount Animation and Hasbro's Transformers One film – won the Action Figure of the Year award on February 28 at the TOTY Awards gala in New York City. "Receiving this TOTY win for Transformers is an incredible honor,” said.

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