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HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale

1. HubSpot partners with HeyGen for AI video generation within workflows. 2. This advancement enhances personalization in marketing and sales efforts.

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Why Bullish?

The partnership aligns with HubSpot's growth strategy and expands its service capabilities, similar to previous successful integrations that boosted user engagement and revenue.

How important is it?

The integration addresses current market trends favoring video content, enhancing HubSpot's competitive position and user experience.

Why Short Term?

Immediate adoption of personalized video features could lead to increased user activity and new customer acquisition in the short term.

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SANTA MONICA, Calif.--(BUSINESS WIRE)--HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and other marketing efforts. As the demand for video content continues to surge in today's video-fi.

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