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Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience

1. Captain Morgan launches a limited-edition spiced rum bottle inspired by M3GAN. 2. The promotional campaign targets summer sales and capitalizes on cultural phenomena. 3. The original M3GAN film had a strong box office performance, enhancing brand visibility. 4. A cocktail kit inspired by M3GAN is also released, enhancing consumer engagement. 5. Captain Morgan's promotion aims to revolutionize summer cocktail experiences.

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Why Bullish?

The collaboration with M3GAN, which is a cultural phenomenon, is likely to boost sales. Historical examples include successful partnerships that increased brand visibility and sales, as seen with the popularity of themed products during summer periods.

How important is it?

The article details a strategic marketing campaign that could directly increase sales and enhance brand perception, potentially uplift DEO's stock due to improved revenue outlook.

Why Long Term?

The sustained interest in the M3GAN franchise and ongoing promotional activities may generate ongoing sales boosts. Similar long-term impacts have been noted in previous successful promotional campaigns linked to movies and pop culture.

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Get ready to slay summer., /PRNewswire/ -- Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy. She's back, she's badder than ever, and now she's bringing the spiced rum—enter Captain M3GAN: a glow-in-the-dark, limited-edition spiced rum bottle inspired by the unapologetically iconic energy of M3GAN 2.0 — the action-packed sequel releasing in theaters June 27, 2025. Captain Morgan and Universal Pictures’ M3GAN 2.0 Release Glow-in-the-Dark Spiced Rum Bottle Captain Morgan and Universal Pictures’ M3GAN 2.0 Release Glow-in-the-Dark Spiced Rum Bottle Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9338951-en-captain-morgan-universal-pictures-m3gan-2-0 The first film had everyone grabbing their crew and hitting the theater—M3GAN didn't just go viral, she became a full-blown cultural phenomenon. Now, with the sequel about to hit the big screen, Captain Morgan is dropping the ultimate way to celebrate: the Captain M3GAN limited-edition bottle—the same classic Original Spiced Rum you know and love, now with a killer glow-in-the-dark upgrade. It's the perfect spirit to raise a glass (or red cup) to your favorite A.I. queen and her blockbuster return. "The collaboration between Captain Morgan and M3GAN was a natural fit," said Anne Nosko, Vice President at Captain Morgan. "Both are cultural icons with bold, unforgettable personalities, and together, they're bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit."To crank things up to another level, Captain Morgan is also launching an exclusive Cocktail Courier kit inspired by M3GAN 2.0. Think rum & cola on another level, with some glow-in-the-dark accessories to top it off. Available now through the end of summer (or while supplies last) at CocktailCourier.com.And what better way to keep the fun rolling than by bringing comedian Sherry Cola into the mix? A featured part of the campaign, she's serving up her signature wit alongside a signature serve that turns a Captain Morgan classic on its head—because what is spiced rum without a little Cola? "As a certified stan of chaotic icons, teaming up with Captain Morgan for this M3GAN 2.0 moment was a no-brainer," said comedian Sherry Cola. "We've got rum & cola, glow-in-the-dark bottles, and a dancing robot with a cult following? I mean, come on — Cola and the Captain? It was meant to be."Want in on the chaos? While the cocktail kit is exclusively available at CocktailCourier.com, fans can head to CaptainMorgan.com for a chance to score tickets to M3GAN 2.0 and be part of the action. No purchase necessary — just your love for cult-favorite thrillers, sharp wit, and a sequel that's already stirring up buzz.The Captain M3GAN limited-edition bottle is available now for a limited time on shelves in Arizona, California, Florida, Illinois, Maine, Michigan, Ohio, Oregon, New York and Texas for a suggested retail price of $15.99. So grab your crew and rum to your nearest retailer — Captain M3GAN is coming for your summer.†Awarded as Fandango promo code good towards the purchase of two movie tickets (up to $15 per ticket including ticket price and associated fees and charges, up to $30 total) to see M3GAN 2.0 at Fandango partner theaters in the US (limited time offer; Code void if not redeemed by 12/31/2025; additional restrictions apply). Winner's guest must be 21+.‡ Must be U.S. resident, 21+ to enter Sweepstakes. Void where prohibited. Ends 07/27/2025 at 11:59:59 p.m. ET. For Sweepstakes entry & official rules, go to www.spiritspromos.com/captain-morgan/m3gan-sweepstakes. Sponsor: Diageo Americas, Inc., New York, NY.FANDANGO is a registered trademark of Fandango Media, LLC.M3GAN 2.0: TM UNIVERSAL CITY STUDIOS LLC. USED WITH PERMISSION.Sweepstakes not sponsored by Fandango Media, LLC or Universal City Studios LLC.About Captain MorganCaptain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, Vita Coco Spiked with CAPTAIN MORGAN and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.About Diageo North AmericaDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Juliotequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.About M3GAN 2.0The murderous doll who captivated pop culture in 2023 is back. And this time she's not alone.The original creative team behind that phenomenon—led by horror titans James Wan for Atomic Monster, Jason Blum for Blumhouse and writer-director Gerard Johnstone—reboot an all-new wild chapter in A.I. mayhem with M3GAN 2.0.Two years after M3GAN, a marvel of artificial intelligence, went rogue and embarked on a murderous (and impeccably choreographed) rampage and was subsequently destroyed, M3GAN's creator Gemma (Allison Williams) has become a high-profile author and advocate for government oversight of A.I. Meanwhile, Gemma's niece Cady (Violet McGraw), now 14, has become a teenager, rebelling against Gemma's overprotective rules.Unbeknownst to them, the underlying tech for M3GAN has been stolen and misused by a powerful defense contractor to create a military-grade weapon known as Amelia (Ivanna Sakhno; Ahsoka, Pacific Rim: Uprising), the ultimate killer infiltration spy. But as Amelia's self-awareness increases, she becomes decidedly less interested in taking orders from humans. Or in keeping them around.With the future of human existence on the line, Gemma realizes that the only option is to resurrect M3GAN (Amie Donald, voiced by Jenna Davis) and give her a few upgrades, making her faster, stronger, and more lethal. As their paths collide, the original A.I icon is about to meet her match.M3GAN 2.0 is written and directed by acclaimed returning filmmaker Gerard Johnstone, from a story by Gerard Johnstone and Akela Cooper, based on characters created by Akela Cooper & James Wan.The film co-stars returning cast members Brian Jordan Alvarez and Jen Van Epps as Gemma's loyal tech teammates, Cole and Tess, and new characters played by Aristotle Athari (Saturday Night Live, Hacks), Timm Sharp (Apples Never Fall, Percy Jackson and the Olympians) and Grammy winner and 11-time Emmy nominee Jemaine Clement (Avatar: The Way of Water, What We Do in the Shadows).Produced by James Wan, Jason Blum and Allison Williams, the film is executive produced by Gerard Johnstone, Adam Hendricks, Greg Gilreath, Michael Clear, Judson Scott and Mark D. Katchur.The first M3GAN film shattered box office records, opening to $30.4 million domestically to become the biggest opening weekend for a PG-13 horror film since A Quiet Place Part II. The film went on to gross more than $180 million worldwide.Media Contacts:TAYLOR[email protected]DIAGEOMichelle Gattenio[email protected]SOURCE Captain Morgan WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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