StockNews.AI
MAT
StockNews.AI
60 days

Hot Wheels Unveils F1® THE MOVIE Die-cast Car, Bringing the Big Screen to 1:64 Scale

1. Mattel is launching a limited-edition Hot Wheels die-cast car tied to a film. 2. The car release aligns with the theatrical launch of Apple’s F1® The Movie.

2m saved
Insight
Article

FAQ

Why Bullish?

The release of a popular themed product often increases brand visibility and sales. Similar past product launches around movie releases have positively influenced toy sales and brand perception.

How important is it?

The collaboration with a high-profile film can significantly bolster sales and market interest in Mattel products, especially in the collectible sector.

Why Short Term?

Immediate sales from the die-cast car and related marketing will impact short-term revenue. Historical examples show spikes in toy sales during movie-associated product launches.

Related Companies

HASDISAMZN
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Ahead of the global theatrical release of Apple Original Films' F1® The Movie, Hot Wheels® announced today a limited-edition die-cast car inspired by the fictional Apex Grand Prix (APXGP) team, driven by the film's character Sonny Hayes, played by Brad Pitt. The 1:64 scale Formula 1® die-cast will be available for purchase on MattelCreations.com beginning June 24, prior to the release of the film in theaters on June 27, from Warner Bros. Pictures. The 1:64 s.

Related News