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PARA
CNBC
171 days

How a $5 million fix turned Paramount Pictures' 'Sonic' into a billion-dollar franchise

1. Sonic franchise revived by redesigning character, costing $5 million. 2. Franchise generated nearly $1.2 billion globally, fueling future installments. 3. Strong box office performance indicates franchise longevity and fan engagement. 4. Paramount is expanding Sonic universe through streaming and future films. 5. Fan feedback has been crucial in shaping Sonic's success.

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FAQ

Why Bullish?

The success of the Sonic franchise provides a positive revenue outlook for Paramount, akin to past successes with other franchises. Historical examples show that revitalizing a character can lead to enhanced performance in film franchises and improved stock valuation.

How important is it?

The Sonic franchise is a significant asset for Paramount, contributing to its overall profitability and market position. Insights into the franchise's success could bolster investor confidence in Paramount's management and creative strategies.

Why Long Term?

Sonic's enduring popularity and planned expansions into streaming indicate sustained revenue growth over the next few years. This aligns with the trend of franchises performing better over multiple sequels, as seen with other successful series.

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