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Hy-Vee's RedMedia Joins the Rippl Retail Media Network

1. Cardlytics partners with Hy-Vee to enhance retail media reach. 2. Hy-Vee joins Rippl, boosting Cardlytics' media capabilities.

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FAQ

Why Bullish?

This partnership can enhance Cardlytics’ revenue through increased advertising capabilities, similar to previous deals that strengthened its market position.

How important is it?

The partnership directly ties into CDLX's business model of expanding its media offerings, which is vital for growth.

Why Short Term?

The immediate market reaction to partnerships can lead to short-term stock price appreciation, as we've seen after similar announcements in the past.

Related Companies

HYVEWMT
ATLANTA--(BUSINESS WIRE)--Bridg, a division of commerce media platform Cardlytics, Inc. (NASDAQ: CDLX), and Hy-Vee, Inc., one of the largest supermarket chains in the Midwest operating across nine states, today announced a partnership to strengthen the capabilities and reach of their retail media networks. Hy-Vee's RedMedia, the grocer's in-house retail media network, has joined Rippl, the leading national consortium of regional grocers and convenience stores in the U.S. powered by Bridg. Throu.

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