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IMAX Enhanced Program Expanding to Elevate Live Programming

1. IMAX expands its Enhanced program for premium at-home viewing experiences. 2. This initiative responds to growing demand from audiences for live streaming.

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Why Bullish?

The expansion of IMAX Enhanced can increase viewership and revenue. Similar initiatives in the past have boosted shares during tech integrations.

How important is it?

The strategic shift towards enhanced streaming aligns with industry trends, potentially boosting earnings.

Why Long Term?

As consumer preferences for home viewing grow, IMAX's expansion targets sustained market demand. Historical trends show long-term growth in at-home streaming value.

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LAS VEGAS--(BUSINESS WIRE)--IMAX® Corporation (NYSE: IMAX) today unveiled an expansion of its IMAX Enhanced program — Stream it in IMAX Enhanced — designed to meet rising demand from audiences and streamers for premium live event viewing in the home. As part of this expansion, IMAX is combining industry-leading technical expertise with proprietary streaming technologies to enhance image and sound at the source, monitor quality in real time, and elevate the in-home experience of live programming.

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