In protein-deficient India, McDonald's, Bollywood and cricket fuel wellness craze
1. McDonald's India offers a new vegetarian protein slice, selling out quickly. 2. This is the first global introduction of such a topping for McDonald's.
FAQ
Why Bullish?
Introducing innovative products can drive sales and reinforce brand value. Previous successful regional product launches helped enhance market penetration and sales, positively impacting revenue.
How important is it?
The introduction of new product offerings can significantly influence sales and market share. This trial can lead to increased brand loyalty and expansion in vegetarian markets.
Why Short Term?
Initial sales spikes can lead to immediate revenue boosts. However, the long-term impact depends on sustained consumer interest and market fit.