1. Independent studies show Purple mattresses reduce pain and improve sleep quality. 2. Participants reported up to 68% pain reduction with new mattress collections. 3. Objective measures revealed faster sleep onset and better rest duration. 4. GelFlex Grid technology offers unique pressure relief and alignment benefits. 5. Results highlight the effectiveness of innovative sleep solutions for well-being.
FAQ
Why Bullish?
The validated improvements in sleep quality and pain reduction could drive sales growth. Historical trends show similar studies have positively impacted mattress sales.
How important is it?
The study's findings strongly validate Purple's product claims, likely enhancing brand credibility. Such independent confirmation can significantly influence consumer purchasing decisions.
Why Short Term?
Immediate consumer interest may increase following study findings, boosting sales soon. Past marketing strategies leveraging scientific validation resulted in quick share price rises.
Purple Innovation's GelFlex Grid® Mattresses Proven to Reduce Pain and Improve Sleep Quality
Purple Innovation, Inc. (NASDAQ: PRPL), a pioneer in sleep technology, has announced groundbreaking results from two independent studies conducted by SleepScore Labs. These studies highlight the significant benefits of Purple's Essential and Restore mattresses, which feature the innovative GelFlex Grid technology, in alleviating pain and enhancing sleep quality.
Study Overview and Results
Over two 10-week, in-home studies involving more than 3,300 nights of sleep data, researchers from SleepScore Labs evaluated how Purple mattresses compare to participants' original mattresses. The findings validated that these mattresses significantly reduce self-reported pain and improve multiple aspects of objectively measured sleep.
- 68% reduction in nighttime pain for Essentials users.
- 63% reduction in pain for Restore users.
- Essentials users fell asleep 8% faster and woke up 6% less often.
- Restore users experienced an increase of 3.5 hours in deep sleep per month.
Enhanced Sleep Quality and Overall Wellness
The studies revealed that improvements in sleep quality are linked to better daytime functioning. Notable increases were observed in how well-rested participants felt each morning:
- Feeling well-rested: 96% for Essentials users, 174% for Restore users.
- Self-reported sleep quality: 90% (Essentials), 170% (Restore).
- Sleep satisfaction: 127% (Essentials), 214% (Restore).
Notably, Restore users reported A 204% increase in their ability to sleep through the night without interruptions.
Statements from Research and Company Officials
Dr. Sharon Danoff-Burg, Senior Principal Research Scientist at SleepScore Labs, commented, "Participants reported substantial reductions in the impact of pain on their sleep, alongside changes observed in the sleep tracking data." This underscores the effectiveness of the Purple mattresses in delivering comfort to those whose sleep is affected by pain.
Rob DeMartini, CEO of Purple, stated that the findings confirm their mission: “Less pain. Better sleep.” He emphasized the measurable improvements that Purple mattresses can provide, stating, “Independent scientific validation confirms that our technology helps people fall asleep easier, sleep better through the night, and experience truly transformative rest.”
The Technology Behind Purple Mattresses
Purple's patented GelFlex Grid technology was initially created for medical purposes to support those with limited mobility. Today, this innovative design is integral to Purple’s products, offering a unique combination of pressure relief, alignment, and temperature regulation, which significantly contributes to overall sleep quality.
Colin Lawlor, CEO of Sleep.ai, remarked on the consistency of the study outcomes, stating, “These results highlight the role that better-designed sleep surfaces can play in reducing pain-related sleep disruption.”
Conclusion and Future Engagement
The studies underscore the potential of Purple's GelFlex Grid technology in not just enhancing sleep quality, but also in improving everyday well-being. Interested partners and customers are encouraged to visit the Purple showroom during the Las Vegas Winter Market on Monday, January 26, where further details about the studies will be available.
About Purple
Purple is dedicated to providing tools for better sleep by reducing pain and enhancing overall sleep experiences. The GelFlex Grid technology, central to their mattress designs, is also applied to pillows, bedding, and cushions, aiming to improve daily comfort and functionality.
About Sleep.ai
Sleep.ai is a leading healthtech company specializing in sleep intelligence, leveraging extensive data and scientific research to create advanced sleep solutions. SleepScore Labs, their research arm, plays a crucial role in validating sleep technologies across various sectors.