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Intuit Announces National Winners of 2025 Intuit Hour of Finance Challenge

1. Intuit recognized six schools for excellence in financial education. 2. Challenge engaged 40,000 students from 700 schools nationwide. 3. Intuit promotes financial literacy among students through interactive learning. 4. Winners received national recognition and educational resources for classrooms. 5. Intuit's initiative aligns with their broader commitment to financial education.

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Why Bullish?

The initiative reinforces Intuit's brand presence in financial education, potentially driving customer loyalty. Successful educational programs historically correlate with increased product adoption, as seen with previous initiatives.

How important is it?

The initiative enhances Intuit's reputation and aligns with their mission, supporting long-term growth. Engagement in educational initiatives is likely to attract more users to Intuit's financial products.

Why Long Term?

Impact will unfold as financial literacy increases among youth, leading to future customer growth. Past educational outreach programs have shown a cumulative effect on brand loyalty and user acquisition over time.

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-Six schools recognized for leadership in financial education MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the six national winners of its 2025 Intuit Hour of Finance Challenge — a nationwide initiative that encouraged middle and high school students to spend at least one hour on financial education during Financial Literacy Month in April.“Through the Intuit Hour of Finance Challenge, we are not just teaching students about money, we are empowering them to take control of their futures.”Share The Intuit Hour of Finance Challenge engaged tens of thousands of students across all 50 states through Prosperity Quest, a free, interactive game designed to introduce budgeting, saving, and financial decision-making skills. Today’s announcement honors three high schools and three middle schools whose students led the nation in engagement, enthusiasm, and impact and developed essential financial literacy skills through interactive activities with real-world product simulations. “Financial literacy is foundational to long-term success,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “Through the Intuit Hour of Finance Challenge, we are not just teaching students about money, we are empowering them to take control of their futures. These national winners demonstrated that students can develop the confidence and skills they need to thrive with the right tools and support.” High School Winners: James Madison High School – North East ISD (San Antonio, Texas) Southwest Miami Senior High School – Miami-Dade County Public Schools (Miami, Florida) Laurel Highlands High School – Laurel Highlands School District (Uniontown, Pennsylvania) Middle School Winners: Independence Middle School – School District of Palm Beach County (Palm Beach, Florida) Toby Johnson Middle School – Elk Grove Unified School District (Elk Grove, California) Fitzgerald Middle School – Pinellas County Schools (Largo, Florida) “Financial literacy is essential not just for school, but for life,” said Jeremy Bryson, business teacher at Laurel Highlands High School in Uniontown, PA. “Participating in the Intuit Hour of Finance Challenge gave our students a unique opportunity to practice real-world financial decision making in a way that was both engaging and empowering. As educators, we talk a lot about preparing students for what’s next, but this challenge gave students the tools to start building that future now. We’re incredibly proud of our students’ dedication and honored to be recognized as a national winner.” This year’s Intuit Hour of Finance challenge had more than 800 educators and nearly 40,000 students at 700 unique schools and organizations across all 50 states. The winning schools will be celebrated with national recognition and Chromebooks for their classrooms. In addition, Intuit is recognizing 50 state-level winners for their performance in the challenge and for continuing the conversation around financial literacy in their communities. The Challenge builds on Intuit’s broader commitment to financial education through Intuit for Education, a free program that has reached more than three million students nationwide with interactive, standards-aligned lessons in personal and entrepreneurial finance. The Intuit for Education real-world simulations are powered by Intuit’s suite of products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—to help students gain real-world experience and practical skills. To learn more about the Hour of Finance Challenge and explore free resources for educators, visit intuit.com/houroffinance. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. More News From Intuit Inc.

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