Is Amazon’s Prime Day sale losing its appeal? Some early data suggest shoppers are spending less this year. - MarketWatch
1. Amazon's Prime Day expanded to four days, showing consumer hesitance. 2. 41% sales decline observed on the first day compared to last year. 3. Per-order spending dropped slightly from $60.03 to $57.12 this year. 4. Consumer polling indicates 46.7% are not shopping the event. 5. Some sellers reported success, countering general trends of low consumer engagement.