It's not just Disney: As streaming services hike prices, it's a battle over who blinks first
1. Apple TV+ raised prices for the third time in three years. 2. Disney+ announced price hikes, increasing customer bills by $2-$3. 3. Streaming services face consumer frustration over rising subscription costs. 4. Industry split between high-cost producers and budget-conscious viewers. 5. Churn rates rise; services are adapting with bundling and tailored offers.