Jack Daniel's maker reveals surprising reason why Americans are drinking less whiskey

1. Brown-Forman cites pressures from cannabis and weight-loss drugs on liquor demand. 2. CEO notes Generation Z shows lackluster interest in alcoholic beverages. 3. Economic factors lead to reduced discretionary spending on spirits. 4. Spirits still gain market share from beer and wine despite challenges. 5. Forecast predicts continued volatility in operating environment through fiscal 2026.