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Jeffs' Brands Announces Record First Half Results- Revenues amounted to approximately $6.9 million in H1 2025

1. JFBR achieved record revenues of $6.9 million in H1 2025. 2. Pure Logistics reported operational profit of $101 thousand. 3. Eli Zamir appointed CEO in July 2025 to drive growth. 4. Company launched an AI-driven crypto treasury program worth $75 million. 5. Cash equivalents rose by 136% year-over-year to $6 million.

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Why Bullish?

Record revenue growth and profit from its logistics operations indicate strong performance. This mirrors historical instances where similar growth led to positive stock movements for tech-driven companies.

How important is it?

Record revenues and CEO changes are significant for performance expectations and market perceptions.

Why Short Term?

Short-term gains expected as news of profitable operations could boost immediate investor confidence.

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AMZNJDWMT
Company presented operation profit for its logistics operations operated by Pure Logistics in Q2 2025 financial results Tel Aviv, Israel, Sept. 22, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced operational highlights for the six month period ended June 30, 2025. First half and recent highlights: Revenues for the first six months of 2025 increased to approximately $6.9 million, representing record revenues for the first six months as compared to previous periods and an approximately 13% growth, compared to approximately $6.1 million in the same period of 2024.After the successful merger with the Company, Fort Technology, a TSX Venture Exchange-listed company in which Jeffs’ Brands holds 75.02%, previously announced record first six months for its fully owned subsidiary with revenues of $4.9 million representing approximately a 10% growth from the same period in 2024.Pure Logistics LLC, the Company’s wholly-owned subsidiary, which owns and operates the Company’s logistics operations, generated approximately $612 thousand in revenues and had expenses of $511 thousand, resulting in an operational profit of approximately $101 thousand, which we believe demonstrates strong operational performance and profitability.In August 2025, the Company announced the launch of an AI-Driven crypto treasury program with up to $75 million committed for optimized yield from five leading crypto coins.In July 2025, Jeffs' Brands appoints an accomplished capital markets and experienced M&A professional as Chief Executive Officer, Mr. Eli Zamir.Cash and cash equivalents for June 30, 2025 amounted to $6 million, an increase of 136% compared to approximately $2.5 million in the same period of 2024. "I am thrilled to step into the role of CEO of Jeffs' Brands during such an exciting period of growth and achievement. Our record revenues and the profitability of our subsidiary, Pure Logistics, underscore the strength of our strategic vision and operational execution. We intend to continue to capitalize on opportunities in e-commerce, AI, logistics, and emerging markets, in order to deliver value for our shareholders”, said Eli Zamir, Chief Executive Officer of Jeffs' Brands. About Jeffs’ Brands Jeffs’ Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands visit https://jeffsbrands.com. Forward-Looking Statement Disclaimer This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the profitability of its subsidiary, Pure Logistics and that it underscores the strength of the Company’s strategic vision and operational execution and its intention to continue to capitalize on opportunities in e-commerce, AI, logistics, and emerging markets, in order to deliver value for its shareholders. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise. Investor Relations Contact: Michal Efraty Adi and Michal PR- IR Investor Relations, Israel michal@efraty.com

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