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'Jimmy Kimmel Live!' return draws 6.26 million viewers, ABC parent Disney says

1. Jimmy Kimmel's show generated 6.26 million viewers despite preemptions. 2. Kimmel's monologue reached 26 million views across YouTube and social media. 3. The show achieved its highest ratings among adults aged 18 to 49 in years. 4. Kimmel addressed his suspension, drawing attention to political controversies.

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FAQ

Why Bullish?

Increased viewership indicates heightened audience engagement, potentially boosting advertising revenue for DIS's media assets. Similar spikes historically correlate with positive stock movements for Disney's entertainment divisions.

How important is it?

The significant viewership and engagement metrics suggest a strategic advantage for Disney amid competitive media landscape, likely validating investment in its content platform.

Why Short Term?

Current viewer enthusiasm can lead to immediate positive ratings and ad revenue, but sustainability depends on ongoing content quality and public reception.

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