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Johnny Damon Brings Championship-Level Hydration to Winn-Dixie and Harveys Supermarket with A-GAME

1. A-GAME Beverages partners with Southeastern Grocers to expand distribution. 2. A-GAME focuses on natural ingredients and hydration for athletes. 3. Products will be available in Harveys Supermarkets and Winn-Dixie stores. 4. A-GAME offers six flavors, including zero-sugar options. 5. The deal enhances A-GAME's market presence across five Southeastern states.

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FAQ

Why Bullish?

The expansion into prominent grocery chains like Winn-Dixie may significantly boost sales and brand recognition, similar to how other health-focused beverage companies have increased market share after distribution deals.

How important is it?

The distribution deal represents a crucial step for A-GAME in establishing its market presence, which can lead to significant future growth affecting stock evaluations positively.

Why Long Term?

Sustained distribution enhances brand loyalty and visibility, leading to long-term revenue growth akin to historical successes in beverage launches.

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ORLANDO, Fla., March 04, 2025 (GLOBE NEWSWIRE) -- A-GAME Beverages Inc. (“A-GAME”) has reached a deal with Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie, to carry A-GAME sports drinks in its grocery stores across Florida, Georgia, Alabama, Mississippi and Louisiana. Founded by former MLB champion Johnny Damon and backed by legends like Bo Jackson, A-GAME is a better-for-you sports drink that keeps athletes performing their best. “We’re thrilled to be expanding our presence throughout the Southeast and providing more opportunities to help athletes bring their ‘A-game’ every day,” said Damon, A-GAME founder and CEO. “Florida has always been home to me and was a huge inspiration for starting A-GAME. Winn-Dixie is well-loved in my home state, as well as across the Southeast, and I’m proud our drink will be on their shelves.” Damon was originally inspired to get into the beverage industry after hearing news of multiple high school athletes in Florida passing away from dehydration and overexertion while practicing in high temperatures. Damon worked for years consulting with experts to develop the A-GAME formula to help athletes stay hydrated naturally. A-GAME boasts natural ingredients like honey and sea salt, contains no artificial colorants, and is equipped with eight vital vitamins, minerals and carbohydrates. “We are delighted to expand our hydration beverage options to include A-GAME and give our customers even more variety as they shop with us," said Dewayne Rabon, Southeastern Grocers chief merchandising officer. “A-GAME's dedication to excellence aligns perfectly with our commitment to offer innovative, high-quality products. We eagerly anticipate the arrival of A-GAME’s vibrant lineup on our shelves and are confident it will be a refreshing new favorite." A-GAME comes in six bold flavors: Dragon Fruit Plum, Concord Grape, Strawberry Lemonade, Tropical, Citrus and Black Cherry Pomegranate. Each flavor also comes in a zero-sugar option. Harveys Supermarket and Winn-Dixie will stock a minimum of two flavors in every store, with most locations offering up to four. For media inquiries, please reach out to: PR Contact: Adam Romeroadam@erichopr.com About A-GAME Beverages, Inc.Backed by All-Star athletes and partners Johnny Damon, Major League Baseball Champion, Chairman and Co-Founder of A-GAME Beverages, Inc.; Bo Jackson, Major League Baseball All-Star and NFL All-Pro, A-GAME Board of Directors member and arguably one of the greatest athletes of all time; Scott Conant, American celebrity chef, restaurateur, TV personality and cookbook author, American country music singer, songwriter and record producer; Tracy Lawrence; and Tim Hardaway Sr., a former American professional basketball player, among others. A-GAME is on a mission to equip athletes of all levels with the highest quality hydration beverages so you can always #BringYourAGAME. To learn more about A-GAME, visit www.drinkagame.com. About Southeastern GrocersSoutheastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.harveyssupermarkets.com and www.winndixie.com. SAFE HARBOR ACT: Forward-looking statements are included within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding the Company's expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations or listing on an exchange — including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will" and other similar expressions — are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond the Company's control and may cause actual results, performance or achievements to differ materially from anticipated results, performance or achievements. The Company is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise. No information in this press release should be construed in any manner whatsoever as an indication of the future performance of the Company's revenues or results of operation or stock value.

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