1. Keurig launches a Price Lock Event for K-Cup pod prices. 2. Auto-delivery subscribers can secure prices until 2025, mitigating market fluctuations. 3. No commitment required; customers can manage their subscriptions flexibly. 4. Event runs from April 23 to May 23, focusing on consumer value. 5. KDP maintains leadership in the beverage market with over $15 billion revenue.
The Price Lock Event allows KDP to attract and retain customers, boosting sales.
KDP's Price Lock initiative directly targets customer retention amid rising coffee prices.
Immediate consumer reaction expected as subscriptions are actively promoted over 30 days.
Prices change, yours won't. This month, Keurig.com is offering something truly extraordinary: the joy of reassurance in every cup. Keurig has launched its first-ever "Price Lock Event," a limited time, 30-day window where new auto-delivery subscribers can lock in their K-Cup® pod prices through the end of 2025 for purchases exclusively on Keurig.com. This means no price hikes, no surprises - just peace-of-mind savings, an unmatched selection of 500+ varieties, unbeatable value and unparalleled convenience you can count on.
Due to macroeconomic conditions, coffee bean prices have surged significantly in recent months - but the Price Lock Event offers auto-delivery subscribers the opportunity to rest easy, knowing that market fluctuations won't impact their wallet.
The Price Lock Event runs from April 23 through May 23. There's no commitment required; consumers can skip, swap, or cancel anytime. Best of all, locked-in pricing means protection from future increases, but if prices drop, subscribers still get the lowest rate.
"With The Price Lock Event, we're not just offering a promotion—we're offering peace of mind," said Mark Gerner, VP of Keurig.com at Keurig. "We believe everyone deserves coffee they love; at a price they can count on. This is our way of delivering consistency and care in every cup."
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.
SOURCE Keurig Dr Pepper