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Kontoor Brands Announces Definitive Agreement to Acquire Iconic Global Outdoor and Workwear Brand Helly Hansen®

1. KTB to acquire Helly Hansen, enhancing its outdoor apparel portfolio. 2. The acquisition signifies growth strategy, increasing market share in outdoor segment.

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FAQ

Why Bullish?

Acquisitions generally strengthen brand position; past examples show positive stock responses after M&A activities.

How important is it?

The acquisition of Helly Hansen is a significant strategic move for KTB, impacting future growth.

Why Long Term?

The acquisition aligns with KTB's growth strategy, likely influencing market perceptions over time.

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CTCHLYKTB
GREENSBORO, N.C.--(BUSINESS WIRE)---- $KTB--Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world's most iconic consumer brands, Wrangler® and Lee®, today announced it has signed a definitive agreement to acquire Helly Hansen, the global outdoor and workwear brand. Under the terms of the agreement, Kontoor Brands will acquire 100% of Helly Hansen from Canadian Tire Corporation. “We are thrilled to welcome the Helly Hansen team into Kontoor Brands.

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