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KRISPY KREME® Celebrates PAC-MAN's 45th Anniversary with A-maze-ing New Doughnut Collection

1. Krispy Kreme launches PAC-MAN doughnut collection for 45th Anniversary. 2. Limited-time offering may boost customer engagement and sales.

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Why Bullish?

Collaborations and limited editions typically drive consumer interest and sales; similar initiatives have historically increased short-term revenue and brand visibility for food companies.

How important is it?

The promotional launch can attract new customers and reinvigorate existing ones, suggesting likely incremental revenue growth and heightened brand awareness.

Why Short Term?

The collaboration is a limited-time promotion, which usually has immediate sales effects but may not sustain long-term growth.

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CHARLOTTE, N.C.--(BUSINESS WIRE)--Ready, players?! Krispy Kreme® today announced an a-maze-ing collaboration with Bandai Namco Entertainment America Inc., for PAC-MAN's 45th Anniversary, celebrating the global, cultural icon with all-new doughnuts inspired by the classic game. Fans will want to chomp these new doughnuts before it's “game over!” Available beginning today for a limited time at participating U.S. shops, the Krispy Kreme x PAC-MAN Collection features three new doughnuts in a nostal.

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