StockNews.AI
KR
StockNews.AI
77 days

Kroger Brings Summer Vacation Bliss to the Freezer Aisle with New Summer in a Pint Ice Cream Collection and Giveaway of 92,000 Free Pints

1. Kroger launches Summer in a Pint ice cream collection with four new flavors. 2. 92,000 free ice cream pints are offered on June 20 for summer solstice. 3. Free pint promotion aims to increase customer engagement and brand visibility. 4. Summer collection inspired by popular vacation themes to attract diverse customers.

8m saved
Insight
Article

FAQ

Why Bullish?

Effective marketing strategies like free promotions enhance customer engagement and brand loyalty, historically boosting sales for Kroger during seasonal launches.

How important is it?

Marketing initiatives like this can positively influence consumer spending patterns and brand perception, leading to sustained interest in Kroger's products.

Why Short Term?

Immediate sales boost expected around promotional period, similar to past successful summer campaigns.

Related Companies

COSTWMTALDI
The Kroger Brand limited-time Summer in a Pint ice cream and sherbet collection features four all-new flavors inspired by top summer vacation getaways.To celebrate the collection and the summer solstice, Kroger is giving away 92,000 pints of free ice cream on June 20., /PRNewswire/ -- The Kroger Co. (NYSE: KR) is scooping up the ultimate taste of summer with its limited-time Kroger Brand Summer in a Pint collection. Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required.  Kroger is scooping up the ultimate taste of summer with its limited-time Kroger Brand Summer in a Pint collection. Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required. To kick off the official start of summer and make it even easier for customers to get a taste of the new Summer in a Pint collection, Kroger is bringing back its highly anticipated free pint offer for the summer solstice. On June 20, the retailer is giving away 92,000 pints of free ice cream – that is 1,000 pints of ice cream for each of summer's 92 days.   "We're thrilled to launch the Summer in a Pint collection offering customers a taste of summer paradise – no passport or boarding pass needed," said Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "Last year, we were blown away by customer excitement for our free pint offer and this summer we are making it even sweeter. Kroger is giving away 92,000 free pints of ice cream so more customers can celebrate the start of summer with a taste of our new flavors."   Inspired by dreamy summer escapes and leisurely summer days, the limited-time Summer in a Pint collection includes four flavors to satisfy every type of wanderlust, including:   Italian Style Summer Fizz: Transporting taste buds to a carefree moment in the Euro summer sun, this blood orange-flavored sherbet is loaded with popping candy clusters and a blood orange-flavored ribbon.   Fireside Nights: An elevated take on classic s'mores, this toasted marshmallow- flavored ice cream features s'mores pieces and a glittering swirl that radiates the orange hue of a campfire flame so campers and glampers can enjoy a bounty that does not require roughing it.   Sandy Shores: Like tropical waters cascading across shorelines, this coconut-flavored ice cream is reminiscent of crystal-blue seas and swirled with a sweet and salty pretzel crunch for a treat even better than a beach day.   Poolside Tan Lines: Mimicking the tan lines achieved after kicking back poolside, this flavor swirls together vanilla bean, chocolate and coffee ice creams – no SPF necessary.  Grab a pint while they are still in the freezers. Available in limited quantities, the Summer in a Pint collection won't stick around all summer.Customers can scoop up a free pint of their favorite creamy and indulgent Kroger Brand ice cream at FreeKrogerIceCream.com to download their limited-time, single-use digital coupon, available exclusively on Friday, June 20, 2025, starting at 12pm EST, while supplies last. Customers can redeem the coupon to try one of the new Summer in a Pint flavors or enjoy classic Kroger Brand ice cream favorites, like Kroger Brand Deluxe Cookie and Cream or Crumble. The coupon is redeemable at many Kroger Family of Stores locations from Friday, June 20 through Friday, July 4.*  Customers have a second chance to beat the heat this summer with an additional ice cream offer to save $1 off any purchase of two Kroger Brand ice cream pints. This offer will be live on Friday, June 20 at 12pm EST and can be redeemed through Friday, July 4.** *Free ice cream pint promotion is valid in all U.S. states except CA, CO, LA, TN, NV and valid in all banner stores except Mariano's, Metro Market, Pick 'n Save and QFC.**$1 off any purchase of two Kroger Brand ice cream pints promotion is valid in all banner stores except Mariano's, Metro Market, Pick 'n Save and QFC. Media assets available here.About Kroger  At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. SOURCE The Kroger Co. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News