1. Kroger received the 2025 Gold Bell Seal for Workplace Mental Health. 2. The certification recognizes employers creating mentally healthy workplaces. 3. Kroger scored 100% in holistic wellness for mental health programs. 4. Only 40% of employers qualify for the Bell Seal standards. 5. Kroger employs over 400,000 associates, serving 11 million customers daily.
The recognition enhances Kroger's brand image, potentially increasing customer loyalty and sales.
The award reflects Kroger's commitment to employee well-being, improving workplace culture and brand reputation.
Improving workforce wellbeing can lead to higher productivity and reduced turnover costs over time.
CINCINNATI, May 23, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today announced it has been awarded the 2025 Gold Bell Seal for Workplace Mental Health. The Bell Seal program from Mental Health America (MHA) is a first-of-its-kind workplace certification that recognizes employers who strive to create mentally healthy workplaces for their associates.
"Across the Kroger Family of Companies, we are united by a shared commitment to Our Values, a mission that guides how we serve our customers, support our communities and treat each other," said Tim Massa, executive vice president and chief associate experience officer. "Only two in five employers meet the Bell Seal standards, making this certification a testament to Kroger's unwavering dedication to the well-being of our associates and our ongoing efforts to holistically support our teams."
Kroger earned 100 percent in the holistic wellness at work category for its offerings, programs and perks to support associates' mental health and promote a positive workplace culture. Offerings were evaluated in addition to the mental health services included in the retailer's health benefits, wellness initiatives, paid time off and professional development.
Founded in 1909, MHA is the nation's leading community-based nonprofit dedicated to addressing the overall mental health of all. MHA has spent decades researching mental health in the workplace, and in 2019, MHA introduced the Bell Seal for Workplace Mental Health to recognize companies and organizations that understand the value of addressing mental health at work and implement policies and practices that support employee wellbeing.
Visit krogerfamilycareers.com to learn more about pursuing a career at Kroger.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies, more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
SOURCE The Kroger Co.