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Kroger Health Brings Free OptUP™ Your Nutrition Coaching to Kroger Plus Loyalty Customers to Help Customers Achieve Wellness Goals

1. Kroger Health launches free nutrition coaching program for healthier eating. 2. OptUP™ aids Kroger Plus customers with personalized nutrition support.

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FAQ

Why Bullish?

Enhanced customer engagement could increase sales, similar to loyalty programs boosting purchases in the past.

How important is it?

This initiative demonstrates Kroger's commitment to health, potentially broadening its customer base and enhancing brand loyalty.

Why Long Term?

Investments in health programs typically yield sustained benefits over time, building strong customer loyalty.

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KRCOSTWMT
CINCINNATI , Feb. 3, 2025 /PRNewswire/ -- Kroger Health, the healthcare division of The Kroger Co. (NYSE: KR) is introducing OptUP™ Your Nutrition, a new free nutrition coaching program to help customers achieve their health and wellness goals through customized nutrition tips and tools to support healthier eating. The program provides Kroger Plus loyalty customers a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian.

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