1. Kroger launches Private Selection® Cherry Harvest limited-edition collection. 2. Cherry trend is strong, driving customer engagement and social media buzz. 3. The collection includes 17 unique cherry-flavored items. 4. Kroger aims to strengthen culinary leadership with this seasonal offering. 5. Enhanced delivery savings available through Kroger Plus membership.
The launch of trending seasonal products typically boosts customer traffic and sales. Historical promotional launches, like the successful Harvest Apple collection, show a positive correlation with stock performance.
The article emphasizes new product launches that could appeal to current consumer trends, enhancing Kroger's brand appeal and sales potential. The cherry trend’s popularity indicates significant potential market interest.
The immediate availability and seasonal nature of the Cherry Harvest line will drive short-term sales. Past similar limited-edition launches have shown a quick spike in revenue.
Available in stores for a limited time, the all-new Private Selection® Cherry Harvest collection is bursting with craveable cherry flavor.
CINCINNATI, April 30, 2025 /PRNewswire/ -- With cherry blossoming as a standout trend across food, beauty, and fashion this year, The Kroger Co. (NYSE: KR) today announced the launch of its juiciest limited-edition collection yet – Private Selection® Cherry Harvest. Debuting just in time for cherry season, the fruity collection is available now to bring customers a sweet taste of the warmer months ahead and can be shopped in store while supplies last.
The cherry craze shows no signs of slowing down, remaining at the forefront of the current trend landscape and continuing to spark conversation on social media. Customers are infusing the bold color and juicy flavor into creative recipes and wardrobe revamps, while beauty brands are having their pick with makeup and fragrance launches alike. Now, through the innovative and indulgent Private Selection® Cherry Harvest line, Kroger is reinforcing its culinary leadership by tapping into the mainstream allure of cherry with a collection full of unexpected flavor combinations.
"Private Selection's® Cherry Harvest collection truly captures the essence and craveability of the season's must-try, highly sought after flavor," says Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "Our team of culinary experts identified customer excitement for cherry at the onset of the trend, and we're thrilled to introduce this innovative and exclusive line full of sweet and tart flavored treats and beverages that are sure to be the cherry on top all season long."
The limited-edition Cherry Harvest line welcomes cherry season with 17 unique items, including the most delectable confections and bites that boast classic and innovative flavors. The expertly crafted, cherry-picked collection includes:
Cherry-crazed customers looking for even more ways to enjoy the season's hottest flavor can whip up creamy Chocolate Cherry Pudding Parfaits for the perfect layered treat or crunchy, nourishing Cherry Vanilla Granola Bars for an easy on-the-go snack.
Building on the success of the fall Private Selection® Harvest Apple collections, the debut of the spring Cherry Harvest line marks the next step as Kroger continues to introduce exciting, limited-edition Private Selection® seasonal launches, with more to come later this year.
The Private Selection® limited-edition Cherry Harvest line can be shopped, while products last, exclusively at the Kroger Family of Stores. Find a location here.
Customers can shop new arrivals, fresh finds and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,100** per year on fuel, exclusive savings, streaming options*** and grocery delivery.
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**Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+.
*** Eligible subs only. Restrictions Apply. See retailer site for details.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
SOURCE The Kroger Co.