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La Bonne Brosse Opens First U.S. Store in New York City and Expands Nationwide with Bloomingdale's and BEAUTYSPACE

1. La Bonne Brosse opens first U.S. store in New York City. 2. New partnerships with Bloomingdale's and BEAUTYSPACE enhance brand visibility. 3. Emphasis on French craftsmanship and luxury in beauty tools. 4. The brand focuses on sustainable materials and personalized customer experience. 5. Retail expansion may influence the beauty industry landscape positively.

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Why Bullish?

The expansion of La Bonne Brosse can positively affect retail revenue, especially for Bloomingdale's (M). The historical success of luxury brands entering U.S. markets, like LVMH, suggests potential for increased profitability.

How important is it?

The article's focus on retail expansion and partnerships highlights strategic developments impacting M's growth potential in the cosmetics sector.

Why Long Term?

The sustained partnership with Bloomingdale's and BEATYSPACE indicates growing brand recognition and market penetration, which typically yield long-term growth.

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LVMHULTASEPHESTECOTY
, /PRNewswire/ -- La Bonne Brosse, the Parisian brand revolutionizing the art of hair brushing, is proud to announce the opening of its first U.S. store in New York City. Alongside this milestone, the brand is expanding nationwide through selective retail partnerships with Bloomingdale's and BEAUTYSPACE, as well as online. A New Destination for Beautiful, Healthy HairFounded by beauty entrepreneurs Flore des Robert and Pauline Laurent, La Bonne Brosse has reimagined hair brushing as an essential beauty and self-care ritual. With a focus on craftsmanship, quality, and expertise, the brand has elevated the humble hairbrush into a must-have beauty tool designed to care for every hair and scalp type. "Opening our first U.S. department store in New York City marks an exciting new chapter for La Bonne Brosse," said Flore des Robert and Pauline Laurent, co-founders of La Bonne Brosse. "We're honored to partner with Bloomingdale's and BEAUTYSPACE to share our vision of French craftsmanship and mindful beauty, transforming the simple act of brushing into a true ritual of self-care." The new New York store offers a curated, service-driven experience where clients can receive personalized advice to discover the perfect brush. The full La Bonne Brosse collection will be available both in-store and online. "We are delighted to introduce La Bonne Brosse into our retail portfolio at Bloomingdale's in a way that feels both intentional and elevated," said Noah Rosenblatt, President of BEAUTYSPACE. "The harmony of haircare tools and fashion reflects a modern expression of beauty — sophisticated, aspirational, and deeply personal. At BEAUTYSPACE, our teams take pride in curating the industry's most distinguished hero brands and nurturing the icons of the future." About La Bonne BrosseLa Bonne Brosse is a French luxury hairbrush brand that transforms everyday haircare into a mindful ritual. Crafted with natural boar bristles and vegan nylon fibers, each brush gently detangles, nourishes, and stimulates the scalp for healthier, more radiant hair. Combining traditional French craftsmanship with sustainable materials, La Bonne Brosse delivers products that embody elegance, efficacy, and thoughtful beauty. About Bloomingdale'sBloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 22 Bloomingdale's The Outlet stores, and 4 Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com. About BEAUTYSPACEBEAUTYSPACE is redefining the future of beauty retail and distribution. From high-performance skincare to makeup-artist favorites, indulgent bath and body, and home fragrance, the company brings together both classic and cutting-edge in one compelling curation. The company's vision is to connect the world's best retailers and iconic brands to consumers, meeting them where and how they want to shop. Media Contact:CKPR, Celine Kaplan[email protected] SOURCE La Bonne Brosse WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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