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Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook

1. Cracker Barrel faces traffic decline post-logo change, down 8%. 2. Fiscal 2026 EBITDA forecast dropped to $150-$190 million. 3. Company reported Q4 EPS of $0.74, missing expectations by $0.06. 4. Revenue fell to $868 million despite better-than-expected results. 5. Retail sales decreased by 0.8%, offsetting restaurant sales growth.

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FAQ

Why Bearish?

Weak EPS and declining traffic suggest reduced consumer interest, impacting stock value. Historical examples show rebranding backlash negatively affects restaurant stocks.

How important is it?

Key earnings miss and traffic decline directly affect investor sentiment and revenue outlook. The focus shift back to customer preferences is pivotal for short-term recovery.

Why Short Term?

Immediate reaction observed in stock price; longer trends depend on turnaround success. Similar rebranding failures in chains like Dunkin' Donuts also indicate short-term disruptions.

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