StockNews.AI
M
StockNews.AI
188 days

Macy's Celebrates Hotel Collection's 25th Anniversary, Bringing Luxury and Comfort to Everyday Living

1. Macy's celebrates 25 years of the Hotel Collection with a new luxury range. 2. Limited-edition Italian bedding and Turkish towels launch to mark the anniversary. 3. The updated Hotel Collection reflects Macy’s Bold New Chapter strategy. 4. Macy's emphasizes high-quality materials and sophisticated design for daily luxury. 5. The anniversary collection offers luxurious home experience through timeless designs.

5m saved
Insight
Article

FAQ

Why Bullish?

Anniversary promotions may boost sales, suggesting positive revenue impact. Previous successful launches demonstrate consumer interest.

How important is it?

While the article highlights a positive development, its overall effect on M’s stock will depend on broader market conditions and consumer response.

Why Short Term?

Immediate sales spikes from the anniversary collection can create short-term revenue lifts. Past promotional events have shown quick consumer responses.

Related Companies

MRHWMT
February 12, 2025 09:01 AM Eastern Standard Time NEW YORK--(BUSINESS WIRE)--Macy’s celebrates the 25th anniversary of its iconic Hotel Collection, a lifestyle brand focused on bedding and bath, designed to bring the luxury and comfort of a boutique hotel experience to customers’ homes. The Hotel Collection’s rich history of impeccable craftmanship and sophisticated style has been core to the brand since its inception. To commemorate the anniversary, Macy’s has launched a limited-edition capsule featuring a ‘Made in Italy’ bedding collection as well as a Turkish cotton bath collection now available on Macy’s mobile app, macys.com and in stores nationwide. “The Hotel Collection 25th Anniversary is an incredible milestone, offering a chance to celebrate our heritage while evolving the brand as part of the Bold New Chapter strategy,” said Emily Erusha-Hilleque, senior vice president of private brands for Macy’s. “At Macy’s, we’ve reimagined Hotel Collection by designing everyday luxuries that our customers love and enhancing its appeal with a modernized aesthetic. The assortment features the highest quality fabrics, refined materials and sophisticated designs, delivering a luxury experience every day at home.” For 25 years, Hotel Collection has been bringing the luxurious feel of a 5-star hotel into the customer’s home. From Italian percale sheets to Turkish towels, this signature brand sources indulgent materials from across the globe, providing a vacation escape at home. The collection balances muted hues and subtle finishes with luminous sateen and sophisticated motifs through a modern lens, merging fashion and art. This limited-edition collection offers a curated range of classic and contemporary prints that provide exceptional comfort and sophisticated style perfect for those looking to indulge in luxury at home. Macy’s will be celebrating all year with a capsule collection infused with elevated fabrications and new European made designs like the Interlace Jacquard and Positano Matelassé Collection. About Macy’s Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.

Related News