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Mark Farrah Associates Delves into Acquisition Impacts Utilizing New Tools

1. Elevance Health acquired IU Health Plans for market expansion. 2. Elevance is the second largest US health insurer with 3.2 million members in Indiana. 3. The acquisition strengthens Elevance's position in Medicare Advantage enrollment in Indiana. 4. Elevance ranks third in Indiana MA; the acquisition pressures competitor Humana. 5. County Health Coverage mapping shows strategic insights behind the acquisition.

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$390.0801/21 11:47 AM EDTEvent Start
$390.7301/22 06:26 PM EDTLatest Updated
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FAQ

Why Bullish?

The acquisition enhances Elevance's market presence. Previous acquisitions have often resulted in stock price increases.

How important is it?

The acquisition directly impacts Elevance's market share and competitive strategy, crucial for investors.

Why Long Term?

This acquisition is expected to solidify long-term market positioning in Indiana, benefiting future growth.

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ELVUNHHUM
CANONSBURG, Pa.--(BUSINESS WIRE)--Mark Farrah Associates (MFA), www.markfarrah.com, reviewed data on Elevance Health, Inc.’s (NYSE: ELV) Anthem Blue Cross and Blue Shield subsidiary’s acquisition of Indiana University Health Plans (IU Health Plans) on December 31, 2024. Data was obtained utilizing multiple products available to MFA’s customers, including the NEW Enrollment Analysis tables in Medicare Benefits AnalyzerTM and the improved mapping capabilities under its County Health CoverageTM product’s new user interface. Understanding why Elevance Health, Inc., the second largest health insurer in the United States, acquired IU Health Plans, a small, local, provider-owned insurance carrier, helps to gain insights into future competitive challenges in a market. Key takeaways from the brief include: Elevance Health Group offers coverage through Anthem Blue Cross and Blue Shield and affiliated Blues plans in 14 states, including Indiana (IN). With nearly 3.2 million members in Indiana, Elevance is more than four times larger than its nearest competitor, UnitedHealth Group, based on total health enrollment. Utilizing MFA’s NEW Enrollment Analysis table, found in its Medicare Benefits AnalyzerTM (MBA) product, MFA analysts noted Elevance currently ranks third in Indiana for Medicare Advantage (MA) enrollment, with only 134,006 members as of December 1, 2024. IU Health Plans ranks fifth. The acquisition solidifies Elevance’s third place ranking in the Indiana MA marketplace, while applying pressure on second place Humana. In addition, the NEW Market Leaders mapping capabilities in MFA’s County Health CoverageTM, that provides a visual display of the market leader by county for a selected state, indicates Elevance is the MA market leader in counties along the perimeter of the state, while the Market Overview map shows IU Health Plans’ MA/MAPDP enrollment is clustered within the center, an area where UnitedHealth is the market leader. Utilizing the new County Health CoverageTM mapping features allows analysts to drill down to a more nuanced level, providing additional insights into the strategy behind the decision of the acquisition. To read the full text of "Understanding Health Insurer Acquisition Impacts", visit the Analysis Briefs library on Mark Farrah Associates' website. About Mark Farrah Associates (MFA) MFA is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. Committed to simplifying analysis of health insurance business, our products include: Health Coverage Portal™, Medicare Business Online™, Medicare Benefits Analyzer™, County Health Coverage™, Health Plans USA™ and 5500 Employer Health Plus. Follow us on LinkedIn! Also, for the latest insights about health plan enrollment trends and financial performance, visit the FREE MFA Briefs on the MFA website.

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