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Marshalls Reaffirms Commitment to Empowering Women with Year Two of The Marshalls Good Stuff Accelerator Program - Applications Now Open

1. Marshalls launches year two of the Good Stuff Accelerator Program for women. 2. The program provides tools, mentorship, and a $5,000 grant for participants. 3. 95% of last year's participants reported progress toward their goals. 4. The initiative aims to close the access gap for women in personal development. 5. Applications are open until October 14 for the program starting in January 2026.

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FAQ

Why Bullish?

The program enhances brand image and attracts a new customer base, potentially increasing sales as seen in past initiatives like Target's community engagement programs which boosted their customer loyalty and sales.

How important is it?

The program directly ties to Marshalls' branding strategy, reducing gender disparities and fostering customer loyalty, which can positively affect long-term stock performance.

Why Long Term?

Investment in community initiatives takes time to translate into financial growth, similar to how long-term branding efforts improve customer loyalty gradually.

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The Marshalls Good Stuff Accelerator Program is a year-long virtual experience offering women practical tools, resources, and community to help make meaningful progress toward professional or personal goals, /PRNewswire/ -- Marshalls (NYSE: TJX) is launching year two of The Marshalls Good Stuff Accelerator Program: a year-long, fully virtual experience that gives women more of the resources they need to unlock the good stuff in their lives – from personal growth to professional achievement. With applications now open, the program builds on its inaugural-year success by continuing to provide women access to curated programming, group mentorship from inspiring experts and role models, peer-driven accountability, practical support and a one-time grant to help them take action and achieve their goals. Marshalls is launching year two of The Marshalls Good Stuff Accelerator Program: a year-long, fully virtual experience that gives women more of the resources they need to unlock the good stuff in their lives – from personal growth to professional achievement. In continued partnership with the global professional and personal education and networking platform, Luminary, The Marshalls Good Stuff Accelerator Program provides a group of 40 women one year of access to: Live virtual sessions with group mentorship from experts, like New York Times bestselling author and CEO & founder of the financial equity phenomenon, Your Rich BFF, Vivian Tu, and Emmy Award winning E! News co-host and host of the LadyGang podcast, Keltie Knight Six peer coaching sessions (via "Luminary Cru" groups) offering shared accountability and support A one-time $5,000 grant designed to help participants invest in personal or professional development goals Full access to Luminary Collective PLUS: a membership that includes 25+ monthly virtual events, tools, networking, and coworking spaces nationwide Launched in 2024, The Marshalls Good Stuff Accelerator Program reflects Marshalls' ongoing commitment to helping to close the access gap – the lack of tools, resources and community that too often hold women back. This initiative was inspired by Marshalls-commissioned research,* which revealed that one in three women say they lack access to the resources they need to get more out of their lives, and 34% say they don't even know where to begin."At Marshalls, we believe that when women have access to the right support, their potential can flourish," says Sonya Cosentini, Vice President, Brand Marketing, Marshalls. "The Marshalls Good Stuff Accelerator Program is our commitment to helping to break down the barriers that women often face—whether financial, personal, or structural—so they can pursue their goals with confidence. We're proud to carry on this journey in year two by continuing a powerful program that champions women — whether charting new paths, advancing careers, or redefining what's possible."Participants from the inaugural class are already reporting that the program is having meaningful impact on their journey, often citing the combination of structure, a grant, and community as transformative. In a survey that participants answered mid-way through the program,** 95% said  they feel they are making progress toward their goals. From launching businesses and scaling tutoring programs, to becoming more confident in everyday situations and experiencing a creative reset, Marshalls has helped these women turn ambition into action. Now, Marshalls is inviting the next group of 40 women to take that step forward to turn their goals into reality by applying for this immersive opportunity.Applications for The Marshalls Good Stuff Accelerator Program are open now through October 14 at 11:59 p.m. EST at MarshallsGoodStuffAcceleratorProgram.com. Participants are selected in early December, with the program running from January 2026 to December 2026.*Marshalls conducted an online survey, from 7/25/2024 to 8/6/2024, of 2,000 US residents who identify as women, aged 18-54. The survey measures the areas women lack access to, how women define their ideal lives, and the challenges women face on their journey to meet their personal and professional goals.**Marshalls conducted an online survey, from 6/16/2025 to 6/23/2025, among its 40 Marshalls Good Stuff Accelerator Program year one participants to measure the impact of the program on their lives at the midway point of the program. No purchase necessary. Void where prohibited. The Marshalls Good Stuff Accelerator Program is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women. Begins 10:00 a.m. ET on 9/3/25 and ends 11:59 p.m. ET on 10/14/25. For Official Rules, prize descriptions, how to enter, and complete details, visit MarshallsGoodStuffAcceleratorProgram.com. About Marshalls: Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.Media Contact:  [email protected] SOURCE Marshalls WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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