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Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

1. Mattel renewed licensing with Disney for Toy Story products. 2. Partnership includes new toys for Toy Story 30th anniversary and Toy Story 5.

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FAQ

Why Bullish?

The renewed licensing agreement enhances future revenue streams for MAT, historically linked to positive sales growth from similar collaborations.

How important is it?

The partnership is likely to enhance visibility and sales for MAT, as Disney's franchises tend to drive robust consumer interest.

Why Long Term?

Increased product offerings leading up to Toy Story 5 provides sustained revenue potential beyond immediate launches.

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DIS
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new products commemorating Toy Story's 30th anniversary and for the upcoming release of Toy Story 5 on June 19, 2026. The agreement extends Mattel's global licensing rights to develop lines of toys for Toy Story across Action Figures, Vehicles, Radio Control, Games, and Plush. Some of Mattel's products honoring Toy Story's 30th Anniversary are no.

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