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Mattel and Dovetail Games Launch Thomas & Friends Add-On for Train Sim World Spring 2025

1. Mattel partners with Dovetail Games for Thomas & Friends add-on in 2025. 2. The announcement boosts Mattel's presence in digital entertainment.

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Why Bullish?

The collaboration enhances brand visibility and anticipation, similar to past successful franchises like Barbie, which increased sales significantly with the correct digital tie-ins.

How important is it?

Strategic partnerships in digital entertainment are critical for growth, and this adds significant value to MAT and its future offerings.

Why Long Term?

While the release is in 2025, building brand awareness can lead to prolonged revenue streams beyond the launch.

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EL SEGUNDO, Calif. & CHATHAM, England--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Dovetail Games, a simulation entertainment company, today announced that the Thomas & Friends™ add-on for Train Sim World® will be available spring 2025. The trailer was revealed today at IGN Fan Fest. Inspired by Mattel's Thomas & Friends franchise, Train Sim World 5: Thomas &.

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