Mattel and IDW Publishing Announce New Comic Series “Monster High: World's Scare”
1. Mattel partners with IDW for a new Monster High comic series. 2. The first issue releases in July, available for pre-order now.
FAQ
Why Bullish?
The collaboration with IDW and a popular franchise like Monster High can boost brand visibility and sales. Historical examples show increased sales around similar franchise expansions, such as the Barbie movie release.
How important is it?
The introduction of a comic book aligns with MAT's strategic expansion into multimedia, benefiting long-term growth, and enhancing brand equity.
Why Long Term?
The ongoing engagement with fans through comic series is likely to enhance brand loyalty and repeat purchases over time. Previous comic adaptations have created long-term brand engagement.