1. McDonald's to revive Extra Value Meals to boost affordability perception. 2. New meals save consumers 15%, launching on Sept. 8. 3. Competitors to deepen discounts amid McDonald's value-focused approach. 4. CEO acknowledges affordability perception issues post core menu price hikes. 5. Half of transactions could benefit from the new promotions.
The reintroduction of Extra Value Meals may boost sales and customer traffic, similar to prior promotions. Historical success of value-driven campaigns suggests positive price movement.
The focus on affordability directly impacts McDonald's competitive position and sales, especially among price-sensitive consumers. Reviving brand-centric meals can enhance perception and improve market share.
Immediate impact expected as promotions launch; however, long-term effects depend on consumer response and competitive actions. Past promotions show short-term spikes in traffic and sales.