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MCD
Fox Business
27 days

McDonald's Snack Wrap demand causes lettuce shortage at some of its restaurants

1. McDonald's Snack Wrap launch led to high demand and brief lettuce shortages. 2. Franchisees were advised to limit lettuce use to conserve supplies temporarily. 3. The Snack Wrap returned after nine years, indicating pent-up customer demand. 4. McDonald's confirmed that lettuce supply issues have been resolved and stabilized.

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FAQ

Why Bullish?

High demand for the Snack Wrap suggests potential for increased sales and revenue. Historical trends indicate product relaunches can boost stock prices, as seen with the McRib.

How important is it?

The article highlights the successful launch and consumer enthusiasm, likely impacting MCD's immediate stock performance positively.

Why Short Term?

Immediate sales impact can be realized from the successful launch; however, long-term effects may stabilize. Fast food trends change, and demand peaks can be fleeting.

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