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MCD
New York Post
3 days

McDonald's to slash combo meal prices— despite clashing with franchisees over surging costs

1. McDonald's is cutting combo meal prices by 15% to attract customers. 2. Franchisees agreed to discounts under company pressure to maintain affordability. 3. Combo pricing changes aim to restore McDonald's affordable image amid rising costs. 4. McValue menu contributed to recent sales rebound but customer counts still lag. 5. Competition from other restaurants increases pressure on McDonald's pricing strategy.

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FAQ

Why Bullish?

Discounted combo meals can drive customer traffic and increase sales. Historically, price reductions have led to positive sales trends for MCD, especially in economic downturns.

How important is it?

The article details significant pricing strategies affecting consumer perception, which is crucial for MCD. This move can enhance market share in a competitive landscape, indicating a strong potential impact on pricing.

Why Long Term?

Continuous price adjustments and marketing aims to attract customers over time. Maintaining lower prices can help retain customer loyalty in a challenging economic environment.

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