McDonald's U.S. boss puts focus on 'value and affordability' as consumer spending splits
1. McDonald's revenues missed expectations but same-store sales increased by 2.4%. 2. The company emphasizes value offerings amidst competitive pressures in the market. 3. CEO notes a decline in lower-income consumer traffic and growth in higher-income consumers. 4. Investment will continue in menu categories like Chicken and Beverages. 5. Future performance may improve due to less competition from last year's E. coli issues.