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MediaCo Elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms

1. MediaCo expands leadership team to enhance strategic growth and innovation. 2. Brian Fisher appointed VP of Video Sales, focusing on video revenue strategies. 3. Danny Lowry becomes VP of Audio Sales, elevating multicultural audio market position. 4. Luis Fernández-Rocha joins as VP of Local Video Sales, boosting local advertising strategies. 5. MediaCo aims to strengthen its market presence with these strategic appointments.

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FAQ

Why Bullish?

MediaCo's leadership changes indicate future growth potential, similar to past successful strategies.

How important is it?

The appointments reflect a commitment to growth, which could positively impact MDIA’s market performance.

Why Long Term?

The new leadership will implement strategies that align with long-term growth goals, benefiting MDIA overall.

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NEW YORK--(BUSINESS WIRE)--MediaCo, a leading multimedia company serving multicultural audiences across the United States, today announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s commitment to expanding its market presence and delivering enhanced value to its partners and audiences. Brian Fisher – Senior Vice President, Video Sales Brian Fisher is a proven leader in video sales strategy, instrumental in driving MediaCo’s success in the evolving video landscape. He spearheads growth through advertising innovation and strategic revenue development. In his expanded role, Fisher will oversee all video sales across MediaCo’s television network and manage streaming video revenue, ensuring a cohesive and forward-thinking strategy across linear and digital platforms. Fisher brings extensive experience from Turner Broadcasting, Bloomberg Media, Tribune Media, and most notably, Disney ABC Television Network, where he spent over a decade helping launch one of the industry’s first Full Episode Players, pioneering the transition toward network streaming and shaping today's digital video ecosystem. Danny Lowry – Senior Vice President, Audio Sales Danny Lowry is an accomplished executive leader with a distinguished 27-year career in radio and multimedia sales, recognized for his strategic vision, operational excellence, and transformative leadership in multicultural media. Since joining MediaCo in 2019, Danny has significantly elevated the company’s audio sales division, initially serving as Director of Sales for Dallas and later expanding his leadership to include Houston. In his current role as Senior Vice President, he drives national sales strategies and fosters strategic partnerships to strengthen MediaCo’s position as a leader in the multicultural audio marketplace. Before MediaCo, Danny held prominent leadership roles at Univision, including General Manager of the Austin market, where he successfully managed all station operations and led notable market growth. He also led Univision’s National Radio division, overseeing 62 stations across 16 markets, guiding revenue growth, sales strategy, and operational excellence on a national scale. Throughout his career, Danny has consistently delivered substantial revenue gains and deepened client relationships by blending innovative sales approaches with a deep understanding of multicultural audiences. Luis Fernández-Rocha – Senior Vice President, Local Video Sales Luis Fernández-Rocha brings over 30 years of experience in Hispanic media, including two decades in senior leadership roles at TelevisaUnivision. As President and Regional Manager, he successfully led sales operations and drove substantial revenue growth across multiple markets. Fernández-Rocha’s extensive expertise in market expansion and strategic partnerships will be instrumental in his role as Senior Vice President of Local Video Sales, where he will guide MediaCo’s local television sales initiatives and craft tailored solutions that effectively connect advertisers with multicultural audiences. “These promotions mark an exciting new chapter for MediaCo,” said Albert Rodriguez, CEO of MediaCo. “Brian, Danny, and Luis are accomplished leaders who bring passion, expertise, and a deep understanding of the audiences and advertisers we serve. Their leadership will be crucial as we drive the next phase of growth across our audio and video platforms.” About MediaCo: MediaCo is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot 97, Don Cheto Radio Network, and top-rated Spanish-language stations in New York, Los Angeles, Dallas, and Houston, reach millions of multicultural consumers each week. More News From MEDIACO HOLDING INC.

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