1. EstrellaTV achieves strong audience gains, notably among Adults 18-49. 2. July saw a 13% increase in P18-49 viewership compared to last year. 3. Competitors Univision and Telemundo faced significant declines in the same demographic. 4. Strong programming, especially 'Alarma TV,' boosts EstrellaTV's performance. 5. New show 'Objetivo Fama' contributes to continued momentum.
EstrellaTV's strong performance and demographic popularity suggest increasing market relevance. Historical trends show that strong ratings can lead to positive stock performance, as exhibited in other media companies after similar gains.
The article highlights significant viewer growth and competitive advantages that are vital for MDIA's stock outlook.
Sustained audience growth indicates a strong future potential for MDIA. Long-term investments typically benefit from consistent upward trends in viewership and content engagement.
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (NASDAQ:MDIA), closed out the July ratings period with significant momentum, notching some of its strongest audience gains of the season and extending a months-long trend of year-over-year growth in prime among Adults 18-49.
In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking the network's 5th highest weekly prime delivery this season and a substantial +24% increase over its season-to-date average. This robust performance capped a month in which EstrellaTV averaged 13.8k P18-49 viewers in the daypart, up +13% vs. July 2024 (12.2k). It was the fourth consecutive month and the sixth time in the past eight months that EstrellaTV has posted year-over-year gains in this key demo.
By contrast, top Spanish-language networks Univision and Telemundo posted year-over-year declines in July among P18-49 in MS prime of -35% and -21%, respectively. Unimas saw a +15% bump year-over-year for July, largely driven by FIFA Mundial coverage. However, without the heavy soccer content in the final week, Unimas' audience fell -43% compared to its average across the first three weeks of the month.
Strong prime time programming fueled EstrellaTV's July performance:
These gains reinforce EstrellaTV's growing relevance among younger Hispanic audiences and the continued strength of its programming strategy. MediaCo's EstrellaTV added more firepower to its summer season with the live music, reality competition, Objetivo Fama, on August 2nd at 8PM EST. Since its premiere, the show is building momentum with viewers and part of a non-stop music and soccer programming line-up this Saturday, August 16th beginning at 8PM EST with the heated Tigres vs. América Liga MX rivalry match.
Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages Mon-Sun 7p-11p; P18-49 AA (units). Season-to-date (9/23/24-7/27/25), July 2025 (6/30/25-7/27/25); July 2024 (7/01/24-7/28/24).
ABOUT MEDIACO
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at www.mediacoholding.com.
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