1. EstrellaTV achieved +92% P18–49 prime-time growth in November 2025. 2. Strong ratings contributed by key programs like Tengo Talento Kids. 3. Every week in November ranked among EstrellaTV's top weeks ever. 4. Overall audience engagement among Hispanic viewers is rising significantly. 5. MediaCo's programming strategy is strengthening viewer connection.
FAQ
Why Very Bullish?
EstrellaTV's record-breaking ratings indicate strong market performance, resembling historical gains from major content strategies that positively affected similar media firms.
How important is it?
The article highlights significant growth for EstrellaTV, impacting MDIA's attractiveness as an investment immediately.
Why Short Term?
Immediate effects from high ratings can boost investor confidence and stock value, similar to prior spikes in viewership ratings leading to quick stock price rallies.
MediaCo Holding Inc. (NASDAQ:MDIA), today announced a landmark ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18–49 growth in the network's history. The network surged +92% in November P18–49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S.
This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises:
- Tengo Talento Kids – November's top performer, a powerful +65% jump from October.
- Alarma TV – November's #2 program, up +5% month-to-month.
- 100 Latinos Dijeron – Continued its upward trajectory with a +26% MTM lift.
- Liga MX – November matches outperformed this season's pre-November average by +45%.
November wasn't just about big individual wins, it delivered consistency. Every weekly P18–49 prime-time average ranked within EstrellaTV's top 10 weeks of 2025, underscoring the network's sustained growth.
Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18–49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide.
"EstrellaTV's record November results underscore the strength of our programming strategy and the deepening connection we're building with Hispanic viewers across the country," said Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc. "We're incredibly proud of this momentum and energized for what's ahead."
Sources: Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, Live+Same Day P18-49 (units); Mon-Sun 7p-11p Strict Daypart (Span), Nov 2025 (10/27-11/30) vs. Nov 2024 (10/28-11/24). Series program gains are Nov 2025 vs. Oct 2025 (9/29-10/26), Liga MX gain is Nov 2025 average vs. pre-November Apertura season average (7/05/25-10/26/25). 2025 Calendar year to-date is 12/30/24-11/30/25. Quarter-to-date averages are for 4Q25 (9/22-11/30) vs. 4Q24 (9/23-11/24).
About MediaCo Holding Inc.
MediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation's fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.
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Media: press@mediacoholding.com