1. EstrellaTV announces Tigres vs. Toluca Liga MX Finals on broadcast and streaming. 2. The match is free for viewers, expanding audience reach. 3. Significant growth in live sports offerings over the past year. 4. Multi-year partnership enhances sport broadcasting strategy for EstrellaTV. 5. MediaCo's diverse media platforms reach over 20 million monthly viewers.
FAQ
Why Bullish?
The live sports broadcast can significantly increase viewership and advertising revenue, similar to previous successful sports events which positively impacted stock prices of broadcasting companies.
How important is it?
The announcement is likely to enhance brand visibility and audience engagement quickly, which can lead to increased stock performance.
Why Short Term?
The immediate effects on viewership and potential ad revenue will reflect in the short term, especially as the Finals attract new viewers.
Network Continues Its Commitment to Delivering Premier Liga MX Action to Fans Nationwide
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (NASDAQ:MDIA), is excited to announce that Tigres will face Toluca in the Liga MX Finals, airing live this Thursday across EstrellaTV's broadcast and streaming platforms.
Fans can watch the full night of championship coverage, including pre-game, the Finals match, and post-game analysis—all completely free on EstrellaTV.
Watch Tigres vs. Toluca in the Liga MX Finals on EstrellaTV:
- Pre-Game: 5:30 PT / 6:30 MT / 7:30 CT / 8:30 ET
- Game: 6 PT / 7 MT / 8 CT / 9 ET
- Post-Game: 8 PT / 9 MT / 10 CT / 11 ET
This Finals presentation is part of EstrellaTV's multi-year partnership to televise and stream all Tigres and Tigres Femenil home matches, along with Juarez and Juarez Femenil games, across TV and streaming, including the EstrellaTV app.
"We're proud to bring one of the biggest nights in Liga MX to fans everywhere," said René Santaella, Chief Operating Officer, MediaCo. "If it's Tigres, you'll always know where to watch - EstrellaTV. And this Thursday, the Finals are here, and they're free."
Over the past year, EstrellaTV has expanded its live sports offering significantly with Liga MX soccer, the upcoming COMBATE GLOBAL season in 2026 and streaming initiatives with Bally Sports Live and Stadium Sports FAST Channel.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.
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Media Contact: press@mediacoholding.com